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Abstract Background: Digital health, sports, and well-being solutions have proliferated rapidly, yet most fail to sustain continued use, even when effective. This gap cannot be explained solely by solution-level factors; it also reflects the economic settings in which they operate. In settings that function as markets, prices, competition, and user choice create incentives that can sustain participation over time.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
