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The UK channel is undergoing a major transition. The traditional CapEx-driven approach, focused on product shipments and licence sales, is giving way to a service-first model. Customers now seek agility, resilience, and scalability, rather than a collection of disparate products. For partners, this shift requires more than a new business model. They must assess sales processes, address gaps in problem-solving, and train teams to prioritise customer outcomes over transactions.
Jon Heaps By Jon Heaps, VP Channels, Talkdesk The contact center is rapidly moving to the cloud, with the $7 billion industry poised to grow to almost $21 billion by 2022, MarketsandMarkets reports. In fact, cloud adoption across the board is at a “tipping point,” says Morgan Stanley’s Brian Nowak, with more than 20 percent of workloads now in the cloud. As we all know, this presents challenges and opportunities for channel partners.
By Jon Bove, VP Americas Channels, Fortinet Cloud adoption is on a steady upward march. It's not uncommon to hear that laggard organizations, even those that are highly regulated and historically slow to adopt new tech, are leveraging SaaS applications or a private cloud. But one thing that has surprised some pundits: As digital transformation pushes CIOs forward, your customers are not moving workflows to a single massive public cloud.
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