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This case study illustrates how Tata Sky, the TV provider, halted the decline of its premium TV recording box by changing its marketing message to better fit the culture of Indian men. Home appliances India Strategy Kawal Shoor, VR Rajesh and Pallavi Nayak Brand owner: Tata SkyLead agency: Ogilvy & Mather MumbaiBrand: Tata Sky +HDCountry: IndiaIndustry Household appliances, durablesChannels used:... WARC subscribers can sign in to keep reading Not a subscriber?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
