Throughout the past 30 years, Sue Woodard has been a mortgage executive, sales trainer, top-producing originator and prolific industry voice. She started her career with a credit union and rose through the ranks to her current role as chief customer officer for Total Expert, a marketing operating system built for the mortgage industry. The software company powers marketing and revenue growth for 10% of the $2 trillion per year in U.S. mortgage originations, according to Woodard’s LinkedIn profile.