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Granted, this will make for a weak lede, but allow me to start this piece with a disclosure: I, like many of you, am not a fan of prediction posts. Typically, they aren't based on anything real and are often used to make grand statements we all roll our eyes at... and don't get me started on how often they're wrong. That aside, here's another piece to roll your eyes at. But here's a tweak, this is not really a prediction... this is, to be honest, more of a hopeful wish. Okay, ready? Here goes. We know that Content is King.