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Abstract Ready-to-eat (RTE) foods are increasingly relevant to Generation Z consumers. This study examined associations of ecological packaging design (EPD) and intelligent packaging technology (IPT) with acceptance intention among Chinese Generation Z consumers. Integrating the Technology Acceptance Model and Stimulus-Organism-Response theory, the model was tested using PLS-SEM and ANN with 327 online questionnaires.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
