Articles by Wes Bleed
WQA Radio Celebrates Releasing Its 300th Episode
By Wes Bleed The Water Quality Association’s weekly podcast, WQA Radio, recently passed 300 episodes, representing more than six years of podcasts featuring association members, water treatment experts, and those in related industries. The podcast has seen continued growth among water treatment professionals, including listeners outside the United States. Podcasting, in general, is still a growing medium.
Water Quality Association releases national opinion survey Original
Consumers increasingly ready to spend money on home water treatment May 25, 2021 09:10 ET | Source: Water Quality Association Water Quality Association Lisle, Illinois, UNITED STATES Lisle, IL, May 25, 2021 (GLOBE NEWSWIRE) -- Emerging from the coronavirus pandemic, Americans are more positive about their household drinking water quality, less likely to depend on government oversight and increasingly ready to spend money on home water treatment, according to a new national survey of consumer...
Communicating in a Crisis
By Wes Bleed Crisis communications is typically the province of public relations professionals, otherwise known as spin doctors, who take a bad news story that threatens the reputation of an organization or individual and somehow neutralize it, if not turn it into a positive narrative. It’s generally seen as a necessary evil, especially in today’s fast-moving digital world. Recently, however, crisis communications has been redefined.
May Archives - WCP Online
Friday, May 15th, 2020 CETCO announces the launch of FLUORO-SORB® adsorbent, a proprietary, NSF/ANSI 61-certified product that effectively treats multiple variants of PFAS. It binds the entire spectrum of PFAS (including PFOA, PFOS, PFHxS and PFNA) efficiently and in a wide variety of removal and remediation processes.
How to Incorporate Video Marketing Into Your Digital Strategy
This article originally appeared in WQP May 2020 issue as "Lights, Camera, Action!" What if someone told you that you could dramatically increase engagement with your social media, drive more traffic to your website and give your brand a personality? What if that person also told you that you could do this with a minimal investment and that you likely already have much of what is required to make this happen? What is Video Marketing?
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