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Wesley Lim

As seen in: German Quarterly, Taylor & Francis Online
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Articles by Wesley Lim

Boosting Micro-Credential Enrollment: Investigating Learners as Consumers

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By Mina Cho, Ian Phau, Wesley Lim, Zhiying Esther Hou
| Taylor & Francis Online
Advanced search Journal of International Consumer Marketing Latest Articles Submit an article Journal homepage Full Article Figures & data References Citations Metrics Reprints & Permissions Read this article /doi/full/10.1080/08961530.2025.2580947?needAccess=true Abstract This study investigates factors influencing consumers’ micro-credential enrollment behavior, underpinned by signaling theory and the extended COM-B model utilizing data from a micro-credential consumer panel with 210 valid...
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