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Articles by Whitney Larson
Vēmos and Icehouse to Host Virtual Concert to Bridge the Gap for Hospitality Workers
Minneapolis, Minn. (April 2, 2020)–Today, Vēmos announced they will host a live streamed benefit concert in partnership with Icehouse called Bridge the Gap to raise money for local artists and hospitality workers who have been forced out of work due to the COVID-19 shutdowns. concert will be live streamed on April 11, from 6:00-10:00 P.M. and will feature local Minnesota artists, including headliners Gabe Douglas of 4ontheFloor and Pavielle.
Insights: The Powerful Weapon Behind Your Success
There are a lot of factors decide the success of a bar or nightclub. While there’s no one-size-fits-all model that works across the board, there’s one element that has a direct impact on every business’ success: data and the ability to pull insights from that data. Your data is the key to understanding what builds your business up and what tears it down. But data in and of itself is overwhelming and lacks direction. That’s where insights come in.
Bar Crowd vs. Bottle Crowd: Which is Better?
I was recently in an online discussion with industry leaders about which business model is best for nightclubs: bottle service or bar service. It seems there’s not one simple answer to this question, and everyone has a different viewpoint. However, most resonated with the idea that it doesn’t have to be one over the other; they’re both critical to the success of a venue. I believe treating the two as exclusive parts of your venue hurts you more than it helps.
Serving a Minor: Who’s at Risk and What’s at Stake?
Serving a minor is a costly mistake—one that can shut down your business entirely. After spending months of time and thousands of dollars to obtain your liquor license, why risk it all at the hands of busy, stressed staff? Without the right tools and processes in place, this is exactly what you’re doing every night, even with the best of intentions.
Two Birds, One Stone: Reduce Liability & Increase Loyalty
Checking IDs is commonly considered a necessary evil of serving alcohol. It’s not sexy. It’s not exciting. It’s just a step in the process. But this step can actually be turned into a huge asset to your bar or nightclub, especially with the right technology. When you shift your thinking and equip yourself with the right tools, this very basic step becomes both your internal liability program as well as your external customer loyalty program.
The Value of Knowing Your Guests
Do you know who your guests are? The people who frequent your venue, who spend a lot of money, and who would be considered “loyal?” Many venues think they do, but few have the full picture. Recognizing your guests’ faces or even their names is just the start. Imagine knowing how many times they’ve been to your bar or nightclub, how many reservations they’ve made, how much money they’ve spent at the bar, and their most popular drink purchases.
Produce Big Marketing Results with a Small Budget
I get it: it’s hard to set aside your hard-earned money for marketing efforts. It seems like you’re blowing those dollars away and not knowing what you’re getting in return. And oftentimes, that’s exactly what happens. You put out messages and promotions as a necessary evil; just something you have to do to gain awareness. But do you know the impact those actions have on your business? If the answer is no, then it’s time to make some changes to see your marketing as an investment, and not an expense.
Building Guest Loyalty: It’s Not About the Discounts | Nightclub & Bar Digital
Two-for-one drinks. Free bottle with a reservation. Slashed prices for a happy hour. These are common promotions we see in the nightclub and bar industry, and they all have one thing in common: free or discounted items. While giving things away and discounts may work to attract customers in the short term, it’s an extremely detrimental strategy in the long run.
Mapping the Impact From USCIS’s Surprise Suspension of H-1B Premium Processing
On March 3, 2017, U.S. Citizenship and Immigration Services (USCIS) unexpectedly announced that it will temporarily suspend its premium processing service for all H-1B petitions received on or after April 3, 2017. The premium processing program allows a petitioner to receive a decision on its case within 15 calendar days upon payment of an additional government filing fee to USCIS.
The Value of Knowing Your Nightclub Guests
Do you know who your guests are? The ones who frequent your venue, who spend a lot of money, and who would be considered “loyal?” Many venues think they do, but few have the full picture. Recognizing your guests’ faces or even their names is just the start. Imagine knowing how many times they’ve been to your club, how many reservations they’ve made, how much money they’ve spent, and what their most popular drink purchases are.
Hosting an Event at Your Nightclub? Here’s What You Need
Ticketing companies are a dime a dozen. And with all the choices at your disposal, how do you know which one to go with? The best thing you can do is to choose a system that will set your entire event — including your New Year’s Eve event — up for success. After all, it’s your biggest event of the year. Here are the top 5 things you need in your ticketing system. Most ticketing companies are simply a registration system.
Do You Know How Your Nightclub is Performing?
The key to measuring the success of your club is by understanding your data. Yet, most venues don’t look at their data to get an accurate gage of how well their club is performing. The problem is few venues have a system in place to analyze this data, and even fewer have the necessary time and resources to comb through the information to make sense of it all. As a result, venues are operating blindly and wasting time and money on areas that may not be working.
4 Emerging Summer Nightclub & Bar Trends
Summer is heating up, and so are the nightclubs and bars leading the way and setting the trends. Last summer we saw the continued rise of summer dance music, digital ticket systems for parties, and complex refreshing cocktails. But this summer we’re turning the degrees up a few notches as the following four trends have emerged to amplify the nightclub and bar industry even more. It’s no secret people love to be outside in the summer.
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