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Articles by Wietske Van Osch
The New Rules of Brand Visibility in AI Search
Shahper Richter is a senior lecturer in marketing at the University of Auckland Business School in New Zealand. Alla Lvovich is an organic product lead at Atlas Digital, a tech marketing agency in Australia and New Zealand. Wietske Van Osch is a full professor of information technologies at HEC Montreal and holds the Canada Research Chair in Enterprise Social Media and Digital Collaboration.
The New Rules of Brand Visibility in AI Search
Research Highlight The New Rules of Brand Visibility in AI Search Learn how to audit and correct what — if anything — LLMs surface about your brand, using generative engine optimization. The Research The authors interviewed 15 senior marketing and digital leaders across industries, including financial services, software as a service, retail, media, higher education, and professional services, to understand how organizations are adapting SEO practices for AI-mediated discovery.
Are Enterprise Social Platforms All Talk?
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Are Enterprise Social Platforms All Talk? - Tribune Content Agency
Burcu Bulgurcu is an assistant professor at Toronto Metropolitan University’s Ted Rogers School of Management. Wietske Van Osch holds the Canada Research Chair in Enterprise Social Media and Digital Collaboration and is an associate professor in the Department of Information Technologies at HEC Montréal. Gerald C. Kane is the C.
Are Enterprise Social Platforms All Talk?
Exponential Interactive, Inc d/b/a VDX.tv Cookie duration: 90 (days). Data collected and processed: Non-precise location data, Probabilistic identifiers, Users’ profiles, Privacy choices, IP addresses, Device identifiers, Browsing and interaction data more Cookie duration resets each session. View details | Privacy policylaunchConsent Cookie duration: 365 (days).
The Profound Influence of Small Choices in Digital Collaboration
Magazine Fall 2023 Issue Research Highlight The Profound Influence of Small Choices in Digital Collaboration Simple decisions about how to use collaboration tools can set teams on a path toward either incremental or breakthrough innovations. The Research The authors studied communications among 215 different groups — of which 109 were public groups and 106 were private — at a large manufacturing company that was using a digital collaboration platform.
The Profound Influence of Small Choices in Digital Collaboration - Tribune Content Agency (September 12, 2023)
MIT Sloan (AUTHOR’S BIO) Wietske Van Osch holds the Canada Research Chair in Enterprise Social Media and Digital Collaboration at HEC Montreal and is an associate professor at Michigan State University. Burcu Bulgurcu is an associate professor and Rogers Cybersecure Catalyst research fellow at Toronto Metropolitan University’s Ted Rogers School of Management.
Improving User Experience with Recommender Systems by Informing the Design of Recommendation Messages
Open AccessArticle by Antoine Falconnet 1, Constantinos K. Coursaris 1,*, Joerg Beringer 2, Wietske Van Osch 1, Sylvain Sénécal 3 and Pierre-Majorique Léger 1 1 Department of Information Technologies, HEC Montréal, Montréal, QC H3T 2A7, Canada 2 Blue Yonder, 76149 Karlsruhe, Germany 3 Department of Marketing, HEC Montréal, Montréal, QC H3T 2A7, Canada * Author to whom correspondence should be addressed. Appl. Sci.
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