Will Drickey

AListDaily — Beauty and lifestyle dark-horse brand Brandless only sells its products online, for $3 apiece. But, between May 1 and May 13, the company has a single physical location, a small pop-up storefront in Los Angeles, with one catch: none of the products on display are for sale.

AListDaily — Portraying women fairly in advertising is directly correlated with improved sales performance according to new research. Debuting a system called GEMfit, the Association of National Advertisers' (ANA) #SeeHer Movement and TiVo found quantitative evidence that gender-parity ads enjoyed an increased return on investment. "The foundation of the #SeeHer Movement is data.

AListDaily — User stagnation and less-than-expected revenue growth marred otherwise good news during Snap's Q1 2018 earnings call, as Snapchat's developer exacerbated investor concerns over the poorly received app redesign with hints at further user-interface changes.

AListDaily — The joint necessity and difficulty in relating customer experience initiatives to the company bottom line is causing many chief marketing officers to worry about their job security according to a new report by the CMO Council.

[a]listdaily — With podcast advertising revenues almost doubling between 2016 and 2017, it's safe to say that the medium is still a growing market. And despite its content crossover with radio networks like NPR, podcasts offer distinct advantages for certain marketers through the idiosyncratic format of host-read ads.

[a]listdaily — With the launch of Chrome's native ad blocker quickly approaching, Google is now expanding its ad muting tools as well. Users can now opt out of retargeted "reminder" ads for specific websites if they choose to.

[a]listdaily — Consumers are short on company confidence of late. New research by Kantar TNS indicates that Americans are becoming suspicious of even the most trusted brands with their personal data, and they are suspecting the government of invasion of privacy. Sixty percent of American consumers object to having any of their online activities monitored, even in exchange for added convenience.

[a]listdaily — The phrase "fake news" has been unavoidable from everyday vernacular in recent months, even to the point of being a central theme to a music marketing campaign. However, despite presidential accusations and congressional hearings, public trust in mainstream news media remains as strong as ever.

[a]listdaily — Snapchat is finally opening up further audience tracking features for advertisers, catching up with similar services run by its competitors. The new service, called Snap Pixel, allows advertisers to track users' activities on their websites in relation to ads they've placed on the platform.

[a]listdaily — Cold open: slow zoom on a solemn man, backed by a group of darkness-shrouded figures and backlit by a pair of spotlights, staring into the camera behind a mic stand in a smoky room.

[a]listdaily — Capitalizing on an opponent's moment of weakness, a superpower spreads propaganda through social media. The American public doesn't know who to trust in a conflict between incompatible ideologies. Yes, Burger King and Wendy's are back to beefing on Twitter again.

[a]listdaily — For women, marketing is still in the same place as it was twelve years ago. In a panel discussion at Advertising Week, Madeline Di Nonno, CEO of the Geena Davis Institute on Gender in Media, discussed comprehensive research on biased representation in advertising.

[a]listdaily — Smart speakers aren't just the latest fancy home appliance-they're changing the ways in which American consumers behave and even think. In a keynote address at Advertising Week today, Tom Webster, Edison Research's vice president of strategy, revealed just how significant of an effect Amazon Echo and Google Home have on their users.