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William Baxter on Muck Rack

William Baxter

(He/Him)
Lithuania, Spain, United Kingdom
As seen in: Flippa, The Tech Report, Ipswich Star, CoolTechZone, Redbrick (University of Birmingham), Bury Mercury
Covers:  I cover technology, cybersecurity, online privacy, VPNs, consumer tech, fintech, SaaS, AI, developer tools, iGaming, crypto, health and wellness, digital products, fashion, and B2B technology.
Doesn't Cover: I don’t like to rule much out. My main focus is technology, cybersecurity, VPNs, AI, fintech, SaaS, crypto, iGaming, & digital products, but I’m open to working on anything. Reach out and let's chat.
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William Baxter’s Biography

William Baxter is a senior editor, technical writer, copywriter, and content strategist with experience across technology, cybersecurity, privacy, VPNs, fintech, SaaS, AI, iGaming, crypto, health, and digital publishing.

He currently works with ExpressVPN, editing and fact-checking cybersecurity, VPN, privacy, and consumer technology content across blog, glossary, and educational formats. His work focuses on making complex technical topics clearer, more accurate, and more useful for everyday readers, while maintaining strong editorial standards and brand voice.

William also writes detailed B2B case studies and technical marketing content for Verbatim Inc., working with clients across AI, fintech, cybersecurity, SaaS, and developer tooling. This work involves turning product documentation, stakeholder input, customer interviews, and technical evidence into clear, polished narratives that explain product value without losing technical credibility.

Previously, William worked as a Senior Editor at ClickOut Media, where he managed and edited high-volume content across multiple digital brands, including TechReport and other technology, iGaming, fintech, and crypto publications. His role included content planning, editing, writer feedback, SEO optimisation, quality control, WordPress publishing, and the development of AI-assisted editorial workflows.

His wider portfolio includes work across CyberNews, Surfshark, Kilo Health, FINN, Foxelli Group, and other consumer and B2B brands. He has written and edited product guides, technical explainers, reviews, SEO articles, landing pages, marketing copy, founder-led brand narratives, and product-led content. One notable project involved working with Kilo Health on OctoMoves, a flow rope brand, where customer research and product-led copy helped support a significant improvement in sales performance.

William began his career in journalism and social media, writing news, features, and digital stories before moving into specialist editorial and technical content. He holds a BA (Hons) in Journalism and Politics from the University of Roehampton.

Across his work, William specialises in turning complex ideas into clear, accurate, engaging content. He is especially interested in technical storytelling, editorial quality systems, AI-assisted content workflows, SEO, and helping brands communicate complicated products in a way that feels useful, human, and trustworthy.