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Collecting and sorting data is all very well and good, but data is only useful if it can be used However, this new information revolution being an intangible part for several raises tons of queries fuelled by apprehension. Often I hear the following: ‘Artificial intelligence and data analytics thus what?’ ‘What is in it for me?’ ‘It isn't applicable to us.’ Collecting and sorting information is all okay and smart, but data is just useful if it is often used.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.