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Articles by Yaniv Nizan
Building an In-Game Store for the First Time? Here are the 4 Keys to Success
I'd like to chime in on this and try to be constructive. You may recall that I responded to this when it was posted in your journal and I responded somewhat negatively, which I somewhat regret. Moving on... I think the best way to improve this article would be to actively discuss the pros and cons of in app purchases and different styles of stores. The tone here suggests that maximizing money is the one and only purpose on a store.
Research: Over 50% of Top 100 Grossing Games Have Ads
The past few weeks we have been working hard to conduct an important game monetization research and are proud to show the results today. The typical profile of a top 100 grossing game There are number of platforms that allow you to find out the top 100 grossing games. We used mostly AppAnnie for that. The top gorssing games are typically ones that select IAP as their game monetization model. The games often come from proven genres like Casino, Match-3 and Hard-core Strategy.
The Global Gaming Investor Map
While I was working on raising a round for SOOMLA I came across a post on local media that showed a map of all the Israeli angel investors. This map was based on a croudsourced spreadsheet that was first initiated by Eden Schochat at Aleph.vc. I thought that it would be really nice if someone made a resource like that for gaming investors. Gaming investment is a polarizing topic – some investors love gaming and some hate it. There are very few investors that are in between.
Why your eCPM is Fluctuating
Why your eCPM is Fluctuating I recently came across this question in the Vungle support forums: “Why is my eCPM/revenue fluctuating so much day by day when I am serving impressions every single day?” This reflects the reality for many mobile app publishers. They are mislead by the term eCPM to think they are getting paid by the amount of impressions they serve.
The whales report and what it means for your game
About a week ago, Swrve published an infographic with some very interesting data that I would like to share with you. You can dig through the information below. Some of the interesting pieces of data about paying users Only 1.5% of the mobile players pay in games From the payers, 10% account for 50% of the revenue Over 50% of the payers, pay in the first day of playing What this means for your title Let’s say that you have 600,000 users and you want to reach a LTV of $0.5 per user.
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