ABSTRACT ABSTRACT Ukraine’s President Volodymyr Zelens′kyi’s communication skills have proven to be a powerful weapon against Russia’s disinformation war towards Ukraine. When Russia launched its full-scale military invasion of Ukraine in February 2022, he began recording daily messages to Ukrainian society and reaching out to international audiences through live addresses. This paper analyzes Zelens′kyi’s speeches during the first 50 days of the intensified war.
