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Abstract Introduction: With the rapid development of artificial intelligence, users are increasingly turning to conversational AI for health information seeking. This study applies the Push-Pull-Mooring (PPM) framework to explain users' switching intention from social media to conversational AI for comparable health-information-seeking tasks. Methods: Survey data were collected from 2,876 Chinese respondents.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
