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Inside sales reps need to make a lot of friends. Their job depends on their ability to be gregarious, informed and likable, which is not always the easiest task. It’s like trying to be the cool kid in high school. The words “try” and “cool” just don’t fit together. Sales people have a difficult task: Make people like them without appearing desperate. It’s got to be organic and natural, even if it takes practice.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.