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Here’s a bold thought for you to chew on: most Product-Led Growth (PLG) strategies fail, not because of the product, but due to one major, often overlooked issue: misalignment across teams. Sales, marketing, product, and BI—these teams all have slightly different understandings of what PLG means, who should lead it, and how it fits within the broader growth strategy. The result? Confusion, disconnected processes, and missed opportunities.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
