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Articles by Zach Busekrus
83% of travelers now say trust — not price — defines value when booking a hotel, according to a recent Choice Hotels survey. At first glance, that reads as a loyalty or brand affinity headline. But,… | Zach Busekrus
83% of travelers now say trust — not price — defines value when booking a hotel, according to a recent Choice Hotels survey. At first glance, that reads as a loyalty or brand affinity headline. But, in practice, I think it reflects a deeper shift in how travel decisions are being made. For much of the past two decades, the decision flow was relatively stable.
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For the last fifteen years, the smartest money chased software, but I think we're about to see smart money shift to hospitality. Here's why: As AI flattens digital differentiation and tech becomes… | Zach Busekrus | 10 comments
For the last fifteen years, the smartest money chased software, but I think we're about to see smart money shift to hospitality. Here's why: As AI flattens digital differentiation and tech becomes increasingly commoditized, something more defensible is regaining appeal: Experience. Which is why Accor’s expansion of Orient Express which they announced this week is more significant than it looks. This isn’t just a hotel brand play.
Why Facebook’s Latest Algorithm Change is a Big Deal for Nonprofit Marketers
A couple of weeks ago, people around the globe cheered for Michael Phelps as he won his 20th gold medal at this year’s Olympic Games in Rio. As people around the world tuned in to watch Phelps accomplish something no other Olympian ever has, the largest social network on the planet made a somewhat “game-changing” update to its algorithms.
The Higher Education Marketer
I think the most challenging pressure for higher education professionals today lies in getting senior leadership to explore new ideas and be open to real change. Today’s higher ed marketers are often pressured by senior leadership to produce regular reports on their marketing strategies for student recruitment. Directors and VPs want to know what’s working and what’s not, what new channels are worth entering into and what marketing channels are worth abandoning.
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