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Zachary Mack on Muck Rack

Zachary Mack

(He/Him)
East Village, New York
Covers:  Food, wine, beer, spirits, travel, and e-commerce.
Owner @ABCBeerCo & @TacoVistaNYC. Beer/travel writer @Thrillist. Certified Cicerone®, wine guy, great-grandson of the inventor of pleather🎙Co-host @BoH_Podcast

Interview

What was your first job as a journalist?

Intern, naturally!

Have you ever used a typewriter?

Yes, but only as a novelty gag.

How is social media changing news?

It's making it easier to get photos and videos from the scene and also connect in more meaningful ways, but also rife with misinformation.

Who's your favorite fictional journalist?

Kent Brockman

How do you prefer to be pitched on stories?

Email

What tools and software do you use to do your job?

Grammarly, forever and always

What's your favorite social network?

Bluesky

Why did you become a journalist?

I've always loved being able to share news with people who are interested in the same topics as me.

Did you work for your high school newspaper? If so, what did you do there?

Yes! I wrote a weekly column, and ours was actually published in the town newspaper.

What advice can you offer to aspiring journalists?

Stay hungry!

When's the best time to pitch you?

Weekday working hours EST

What's the best pitch you ever got?

The offer for Icelandic horses to write an "out of office" note for your PTO.

What's the worst pitch you ever got?

Just going to say that if you think the edgy humor is going too far, it probably is!

What's your favorite drink?

You're really asking a beverage writer this question?! But for real, fountain Cherry Coke.

When you're not at a computer, where are you most likely to be?

Looking for new restaurants to try in NYC

What's the most common misperception about your beat?

Launching a new product in a busy field without any chance to test or taste it is not newsworthy.

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