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Articles by Zillow Rentals
Your next prospect is still scrolling: 3 steps to drive ROI from social ad spend
How prospects search for rentals is changing — fast. That means that operators could be invisible in some of the places that drive leases. Today’s renters aren’t looking for their next home in one place or on a single platform. Instead, they are tapping into a wide range of sources, from listing apps to local influencers, AI search, and more. For multifamily operators, this makes paid social media advertising essential to ensuring prospects know about your properties.
Why Multifamily Operators Need to Rethink Marketing Investment
Rent growth has flattened, affordability challenges persist and renters are getting savvier. Artificial intelligence tools are transforming apartment searches, and that is making the once-successful multifamily marketing playbook — throwing more money at listings and ads — obsolete, says Brian Miller, Zillow’s director of partner experience and engagement. “The industry is at an inflection point right now,” Miller says.
How AI is transforming the rental search experience
New edition: Check out the June/July issue of Multifamily Executive. Tech Tech The traditional rental search experience has long relied on filters—but according to Zillow, that model is no longer enough. In this conversation, Jennifer Petoskey, Director of Product Management at Zillow, explains how AI is reshaping how renters find and evaluate homes. Rather than narrowing options through rigid filters, Zillow’s AI-powered experience introduces a more guided, conversational approach.
4 reporting and analytics capabilities rental marketers actually want
Rental marketers don’t have a data problem, they have a clarity problem. Today’s highly digitized multifamily environment churns out an overload of fragmented data from a wide range of disconnected dashboards, reports, and spreadsheets. If marketers could more easily synthesize that information, they'd better understand what drives leasing activity and where their properties excel or fall behind.
EliseAI and Zillow Rentals Find Renters Who Use AI Assist Are 43% More Likely to Apply
EliseAI and Zillow Rentals released findings today showing that renters who engage with “AI Assist,” the EliseAI-powered AI leasing agent embedded in Zillow Rentals listings, are on average 43% more likely to apply for an apartment than those who don't 1 . The results validate a first-of-its-kind integration. Zillow Rentals is the only rental marketplace with a built-in EliseAI experience, letting renters get answers, schedule tours, and stay engaged with properties directly from the listing.
AI-guided rental search is here. Take 3 steps to prepare your listings to stand out
As the rental market softens, prospective renters are ramping up their expectations. Today’s renters are both tech-savvy and highly selective about the property they choose, and they expect that their search process will mirror the ease of navigating today’s digitized and personalized e-commerce world.
5 rental market realities Zillow is tackling head-on
Renters move three times more often than home buyers,[1] yet the rental experience has long been fragmented, frustrating and filled with inefficiencies. Zillow® has always been known for transforming the real estate journey for consumers, but we've also been working to build the most comprehensive and seamless rental marketplace. Our mission is simple: to bring the same level of innovation, transparency and ease to renting that we've brought to shopping for a home.
5 reasons to carefully consider pet policies in 2025
Pet ownership among renters saw an upswing during the pandemic and has shown no signs of waning in the years since. An ASPCA/Ipsos survey in 2021 found that one in five households had acquired a dog or cat in the previous year. What’s more, 87% of the study respondents said they’re not considering rehoming their animal. By 2023, 59% of renters in reported having at least one pet, up from 46% in 2019.
ZILLOW GROUP, INC. Management's Discussion and Analysis of Financial Condition and Results of Operations. (form 10-K) | MarketScreener
(ZG) Real-time Estimate Cboe BZX - 05:02:24 2023-02-15 pm EST 47.92 USD +6.75% 05:10p Zillow Group Q4 Adjusted Earnings, Revenue Fall; Q1 Outlook Set MT 04:48p ZILLOW GROUP, INC. Management's Discussion and Analysis of Financial Condition and Results of Operations.
ZILLOW GROUP, INC. Management's Discussion and Analysis of Financial Condition and Results of Operations (form 10-Q) | MarketScreener
(ZG) Delayed Nasdaq - 04:00 2022-11-02 pm EDT 29.43 USD -4.94% 05:03p Zillow Group Reports Narrower Q3 Loss, Sets Q4 Revenue Outlook; Shares up After Hours MT 04:42p ZILLOW GROUP, INC. Management's Discussion and Analysis of Financial Condition and Results of Operations (form 10-Q) AQ 04:28p Earnings Flash (Z) ZILLOW GROUP Posts Q3 Revenue $483M, vs.
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