www.rferl.org
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What do a young woman roaring across the desert on a flashy motorbike, a sweaty construction worker, and a muscle man pulling a semi-truck have in common? High energy -- the kind that, if the blaring advertisements bombarding Afghans can be believed, can only come from drinking caffeine-rich, glucose-heavy drinks with names like Effect, Gangster, and Boom Boom. As the commercial (see below) featuring our three high-octane heroes suggests, "There is no effect without Effect." But this television advertisement is just one of dozens making the hard sell on television, billboards, and posters across Afghanistan.