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Jason Chupick on Muck Rack

Jason Chupick

Charlottesville
As seen in: Mediabistro
PR Consultant. Media relations for @PeratonCorp. Priors include @sparkPR, @MWWGroup, @Harpers, founding editor of @PRNewser.

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Jason Chupick’s Journalist Portfolio

Patagonia's Dam Movie Is an Unbranded PSA for Raze Awareness - PRNewser

Patagonia's Dam Movie Is an Unbranded PSA for Raze Awareness - PRNewser

Outdoor gear and apparel brand Patagonia made a damn movie. Never content with its own sterling position in c…

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Coke Makes Rainbows for South Africa

Coke Makes Rainbows for South Africa

Need an antidote to the sad, ridiculous, ridiculously sad racism playing out in the news here in America? Che…

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Nudists Remind Us it's National Mammography Day - PRNewser

Nudists Remind Us it's National Mammography Day - PRNewser

In what could have been a wildly shareable piece of social content, the American Association for Nude Recreat…

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Werner Herzog's Latest Harrowing Film is a PSA Funded By AT&T - PRNewser

Werner Herzog's Latest Harrowing Film is a PSA Funded By AT&T - PRNewser

German filmaker Werner Herzog, a living legend who founded his production company in 1963 has put his heft be…

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Elasticity's Rally for St. Louis Funds First Projects - PRNewser

Elasticity's Rally for St. Louis Funds First Projects - PRNewser

We're all rooting for America's cities these days. They're coming back. Maybe it's the sports, the aversion t…

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PSA: Accidental Death Is So Damn Cute

PSA: Accidental Death Is So Damn Cute

Today in Things You Should Probably Remember News: Don't bother bears, drug dealers, or wasps. Don't tempt pi…

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Articles

Hey, How'd You Start Repping A-Listers, Ken Sunshine?

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By Jason Chupick
| Mediabistro Verified
Ken Sunshine’s Sunshine & Sachs PR agency isn’t in the industry directories. Sunshine doesn’t blog. He doesn’t even have a Web site. He’s been known to turn down A-list celebrities calling for his help. “We don’t play it safe, we’re not genteel,” he says. “We name names and battle the media when we have to.” As Sunshine sees it, his passion and his ability to fight for those he represents are what attracts new business, though his client list full of marquee names doesn’t hurt.
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