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Jeff Elder

(He/Him)
  • Senior Manager, Social Media Lead, Palo Alto Networks
San Francisco
As seen in: Medium, Business Insider, Business Insider Singapore, HuffPost, MSN India, The Wall Street Journal, MarketWatch, SFGate, Chron, Yahoo and
Covers:  None—I'm not a reporter anymore.
Doesn't Cover: I do NOT cover NFTs, crypto, cyber, or anything else anymore.
Screenwriter, #SFGiants fan, cat lover. Former Knight fellow at Stanford, investigative reporter at WSJ. Briefly the world’s worst bouncer.
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How SF tech giants are navigating a successful return to the office - The San Francisco Examiner

How SF tech giants are navigating a successful return to the office - The San Francisco Examiner

The San Francisco Examiner — Kat Nobles takes part in a Zoom meeting in a conference room at the cybersecurity firm Okta at the company's San Francisco offices. The firm is bringing back workers at a staggered pace. (Kevin N.
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76 of the most promising enterprise startups of 2021, according to top VCs

76 of the most promising enterprise startups of 2021, according to top VCs

Business Insider — From productivity tools to data management services, enterprise technology is changing how companies conduct business, secure their assets, and build teams. Insider asked dozens of top VCs from firms like Sequoia Capital, Insight Partners, and Greylock to name the most promising enterprise startups that they think will soar in 2021, both inside and outside their portfolios.
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Here's why hedge fund titan Dan Loeb, famous cybersecurity expert Chris Krebs, and Ashton Kutcher...

Here's why hedge fund titan Dan Loeb, famous cybersecurity expert Chris Krebs, and Ashton Kutcher...

Business Insider — Cybersecurity startup SentinelOne is going public Wednesday, aiming for an $8 billion market cap. The startup's CEO told Insider he sees a "huge opportunity" to combine AI, cybersecurity and data. Cybersecurity leader Chris Krebs is an advisor, and hedge fund titan Dan Loeb is a major investor.
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RadiumOne Worked to Save IPO Amid Scandal

RadiumOne Worked to Save IPO Amid Scandal

Wall Street Journal — A venture capitalist with political ties sought to help Silicon Valley entrepreneur Gurbaksh Chahal "do whatever it takes" to resolve a domestic-violence case so that a planned initial public offering could move forward, according to documents reviewed by The Wall Street Journal.
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Tech workforce almost entirely white and Asian, data shows. - Digits - WSJ

Tech workforce almost entirely white and Asian, data shows. - Digits - WSJ

Wall Street Journal — The Silicon Valley workforce is overwhelmingly white and Asian, according to newly released corporate reports. Yahoo, Google and LinkedIn recently revealed the racial breakdown of their workers, joining longtime providers of the data Intel and Hewlett-Packard. The figures show the five companies employ relatively few blacks and Hispanics, and even fewer in managerial or engineering jobs. At both Google and LinkedIn, whites and people of Asian descent make up 91% of the workforce, while Hispanics, blacks and people of other races fill the other 9%. Many other tech companies don't disclose the numbers, which must be reported to the federal government but don't need to be disclosed.
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Tech titans conspired on hiring, wages

Tech titans conspired on hiring, wages

Wall Street Journal — Some of tech's biggest names-Steve Jobs, Eric Schmidt, Sergey Brin, Bill Campbell-conferred and squabbled and made peace privately for years, documents in a current Silicon Valley antitrust case reveal. But they were unable to pull a new company into the club, the court documents show: Facebook declined their friend request. In a trial set to begin later next month, some Silicon Valley giants-Google Inc., Apple Inc., Intel Corp. and Adobe Systems Inc.-are accused in a class-action suit of colluding to suppress wages...
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Investigation into Facebook ads teens see

Investigation into Facebook ads teens see

Wall Street Journal — A look at how young Facebook users are exposed to ads inappropriate for them. A 14-year-old girl in Washington state said she "liked" an ad that led to the Facebook page of a nude webcam-modeling site. A 17-year-old boy in an Oakland, Calif., neighborhood beset by gun violence repeatedly saw an ad for a concealed-carry handgun holster.
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Twitter fakes real users' tweets to promote ad platform

Twitter fakes real users' tweets to promote ad platform

San Francisco Chronicle — What if one of the most powerful media companies in the world made words come out of its customers' mouths to promote its new ad platform? Twitter posted on its blog today about a new, wider release of an integration the company is doing with TV commercials. In the blog post is a shot of a new Twitter ads dashboard showing tweets from Twitter users raving about TV commercials. The tweets look completely real, but SFGate discovered that while the Twitter users who are featured are real, their tweets are not.
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The best story I know

The best story I know

medium.com — My great-grandfather was a drummer boy in the Civil War, and he was shot in the head. The field doctor put a silver dollar over the wound to keep his brains from spilling out. That silver dollar stayed in there for the rest of his life. When it got cold, the metal would press against his brain and make him mean. My grandfather was the 11th of 12 children, and by the time he was born, the old man was sick of naming them. He just gave the younger children initials, and when they got old enough, they could flesh out names for themselves.
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Mary Meeker's misinformation has influence

Mary Meeker's misinformation has influence

San Francisco Chronicle — The misinformation has now appeared in news stories, hundreds of tweets and on thousands of blogs. The figures presented in Meeker's bar chart were "definitely only opinion," and "not intended in any way as a 'study' of consumer behavior." Contacted by The Chronicle, she said her data, which tracked social media use on smartphones, could not be used to back up the 150 times-a-day statistic in any reasonable way. Levels of useEven if it had been based on solid factual data, the claim of any "average" of cell phone use struck some experts as unlikely at best. [...]
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Jeff Elder on social media: Favorite moments at The Observer

Jeff Elder on social media: Favorite moments at The Observer

www.jeffelder.net — I've been a columnist at The Observer since 2002, and Friday is my last day as I move on to pursue social media entrepreneurship. I've had many great experiences, from making friends with a hitman to meeting a president and Nobel Prize winner. Mostly, I've enjoyed connecting with all of you, which I will do now even more than ever in person and on social media. With great gratitude to Charlotte and The Observer, here are some of my favorite times. Almost being kissed by movie and TV star Bonnie Hunt, who misunderstood her handlers' instructions in posing for a photo with me for my column.
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Best pics, GIFs, memes and laughs from the presidential debate

Best pics, GIFs, memes and laughs from the presidential debate

storify.com — The funniest social media from the first presidential debate Oct. 3 in Denver.
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What I've learned in social media: If content is king, it's been deposed by a pretender

What I've learned in social media: If content is king, it's been deposed by a pretender

storify.com — In 2008 I left daily newspapers to work in social media. After a Knight fellowship at Stanford, a year leading social for a Fortune 50 company, and a year at Storify, here's what I've learned.
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