I'm passionate about managing reputations and advising on the best ways to do it. I work at one of the largest PR firms in the NYC office in Financial Communications & Capital Markets. I'm lucky to do work that I'm passionate about, with clients I care about.
As a young professional, I read and listen to a lot of advice from successful leaders on self-improvement and career enhancement. Most tips cover what we should do more of; rarely do we hear what we should stop doing.
We've been asking for years whether it's time we lay the press release to rest. While it seems this question still looms, we are instead exploring and adding new ways to share information and tell stories. And these are undoubtedly more creative, innovative, and flexible than a press release. Some ...
Amid the tumultuous, unpredictable changes in the industry, the basics of what PR professionals aim to accomplish often get overlooked. When you feel stuck, stop and evaluate your progress: Think about what you're striving for. In the whirlwind of delivering results, some PR principles are often forgotten.