I'm passionate about managing reputations and advising on the best ways to do it. I work at one of the largest PR firms in the NYC office in Financial Communications & Capital Markets. I'm lucky to do work that I'm passionate about, with clients I care about.
From the PR side of the business, we're taught a lot about journalism as a profession and what journalists like and do not like. We're told the best way to pitch, the best way to maintain relationships, and the best way to communicate with members of the media. I'm not sure what journalists are told about public relations professionals and the industry, but here are a few things I wish they knew:1. We wish you would answer our emails.
When you work with reporters almost daily, you learn a lot of about the media industry. You pick up nuances about publications and outlets and the working styles of particular reporters. You also get asked a lot of questions, and that’s OK, because we ask a ton right back. Many are unsurprising; some should be asked more often, as they deliver vital information. Here are seven key questions that journalists in every medium should ask PR pros:1.
When you work with reporters on almost a daily basis, you learn a lot of about the media industry. You pick up nuances among publications and outlets and working styles of different reporters. You also get asked a lot of questions (and that’s okay, because I ask a ton right back). Many are unsurprising. Others make me wonder why I don’t hear them more often -- because the answers were valuable to the people asking them.