I'm passionate about managing reputations and advising on the best ways to do it. I work at one of the largest PR firms in the NYC office in Financial Communications & Capital Markets. I'm lucky to do work that I'm passionate about, with clients I care about.
I have a Master’s Degree in PR/Communications and one of the questions I get asked the most is if I think grad school is worth it. Before I tell you my answer, here’s a quick backgrounder: I studied Communications in undergrad and ended up working in accounting and supply chain for a few years. I decided to go back to grad school for a PR/Communications program with a concentration in finance and have been working at my current firm for just under three years in various roles and levels.
This article was originally published on PR Daily in May 2016. Many journalists are more curious about the PR industry than they’d probably like to admit. In light of that, here are my answers to a handful of questions—submitted by reporters—about the day-to-day working in public relations. 1. Why do PR pros follow up so adamantly to pitches? The answer varies, but consider the following:One of my clients is in town (or has availability), and I’m seeing if you want to meet them that day.
This year, I had the opportunity to attend the Milken Global Conference in Los Angeles. It was an incredible -- and exhausting -- learning experience. As a PR professional, you end up attending a number of conferences in your career, partly because of executive positioning, but also because continuous learning is just part of the job. If you attend any kind of industry event or conference, you’ll want to make the most of your trip for your clients/executives and for yourself.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".