I'm passionate about managing reputations and advising on the best ways to do it. I work at one of the largest PR firms in the NYC office in Financial Communications & Capital Markets. I'm lucky to do work that I'm passionate about, with clients I care about.
I may be alone in this, but I love back-to-school season. Even though I don’t have any semesters to prepare for anymore, this season brings back exciting and jittery memories. While students are getting ready for another year of school, working professionals may be asking themselves: what can I do to stay ahead of future trends related to my work? How can I continue to be a student while having a full-time job?
Among other PR professionals, it’s sometimes hard to stand out. Essentially, everyone does the same type of work: counseling clients, media relations, social media activations, developing owned content, crisis management. You’ll earn recognition for doing quality work, but it’s how you do your job that builds credibility among coworkers, develops trust with clients, allows you to grow your skills, enables you to move up in the company, and really wow’s your boss.
Whether they work at an agency or in-house, PR pros have clients. At an agency, it’s the companies that hire them. In house, it’s managers and the business units and spokespeople on whose behalf they communicate. Building relationships with clients takes time and requires both technical and soft skills. PR is very much a relationship-driven business, so it’s worth investing time to develop them across stakeholder groups. Here’s how you can build genuine client relationships from the ground up.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".