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Ragan Communications has been delivering trusted news, training, and intelligence for more than 50 years to internal and external communicators, HR professionals, and business executives via its conferences, webinars, training, awards, subscriptions, and membership divisions. Its daily news sites—PRDaily.com and Ragan. com—are read by more than 600,000 internal and external communicators monthly. Its Communications Leadership Council is one of the fastest-growing membership groups for communications executives and its PR Daily Leadership Network is the go-to membership group for PR, marketing, and social media professionals. Ragan's Workplace Wellness Insider serves HR, wellness, and communications professionals. Ragan is also the producer of Communications Week, which is held Nov. 15-19. Ragan is headquartered in Chicago, with team members spanning the country and loyal customers worldwide. Source

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Scope Trade/B2B
Language English
Country United States of America
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XBOX tells employees business ‘not healthy’; Zuckerberg admits Meta’s AI push not going as expected

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By Sean Devlin Verified
| Ragan Verified
Greetings, comms pros! Let’s take a look at a few news stories from the last week and see what we can learn from them. 1. XBOX chief says business ‘spread too thin’ in layoff memo to employees XBOX CEO Asha Sharma told employees that Microsoft’s console gaming division would reduce headcount by about 3,200 through the end of FY 27.
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Show and tell: Sharing stories with compelling data

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By Sean Devlin Verified
| Ragan Verified
A long data-based report that communicators spend a lot of time on can end up being useless if it’s not easy for the recipient to understand and apply to their work. During Ragan’s Communications Boot Camp Virtual Conference last year, Andrew Bates, senior director of enterprise data strategy at AARP, said that communicators need to know how to look past the “nice to know” material in front of them and focus on the data and formats and visuals that’ll move a narrative forward.
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Comcast’s upcoming split puts spotlight on employee comms amid major change

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By Sean Devlin Verified
| Ragan Verified
A company can announce a split in one press release, but the employees affected need a story that lasts much longer than that. That’s the comms challenge Comcast faces as it separates its media and technology businesses into two public companies. “You’re essentially having to run two communications programs almost simultaneously,” said Ted Birkhahn, managing director at Vested.
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What running with the bulls taught me about AI

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By Paul J. Gennaro
| Ragan Verified
Paul Gennaro is chief communications officer, New York Life, and advisor, Ragan’s Center for AI Strategy. One year ago, on July 8, I ran with the bulls in Pamplona, Spain. Since then, I’ve noted the similarities between the run and the moment our profession is in with AI – the accelerating speed, the risk of hesitating, and the likelihood that the unpredictable will occur.
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Make your internal newsletters an employee guide, not an inbox burden

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By Sean Devlin Verified
| Ragan Verified
At real estate company Bozzuto, the prevailing philosophy behind newsletters is that they work best when they guide employees to what they need to do next. Bridgette Onnen, director of social media impact and communications at Bozzuto, and Sarah Guckert, senior director of communications at Bozzuto, have helped build a newsletter approach that makes those connections easier to find without adding more noise to people’s day.
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AI adoption needs more than tools and training

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By Courtney Blackann Verified
| Ragan Verified
Listen to this article·4:12minLearn more AI adoption can look a bit uneven inside comms teams. One team may have strong training but no clear governance while another may encourage employees to use new tools without explaining why AI fits into their work. Samantha Stark, chief strategist and founder of Phyusion, said this is a stalling point many organizations are now grappling with.
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How Wendy’s turned a ‘Minions’ tie-in into an employee engagement moment

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By Paul Hiebert Verified
| Ragan Verified
Listen to this article·4:41minLearn more The recent collaboration between Wendy’s and Minions to promote the series’ latest film, “Minions & Monsters,” has generated plenty of press coverage. The restaurant chain, however, believes the key to translating that attention into business results is its frontline workforce. “We have realized that, quite frankly, our frontline workers are better marketers than some of the media,” said Pete Suerken, U.S. president of Wendy’s.
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Summertime poses a threat to your crisis comms plan

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By Meghan Tisinger
| Ragan Verified
Meghan Tisinger is managing director of Leidar. Summer is supposed to be the easy season. Vacations mean calendars thin out, out-of-office messages multiply and teams operate with fewer people in the office. For many organizations, the pace feels slower. Crisis situations don’t follow seasons. Incidents and issues that create reputational risk can happen any time.
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How to localize internal comms messages without reworking everything

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By Sean Devlin Verified
| Ragan Verified
When Flora Bertin’s team at Novartis Canada compares broad global messaging with messaging about what the company is doing locally, the local version usually gets more traction. “We’ve tested communicating global ambitions versus what we’re doing locally, and what we’re doing locally always performs better,” said Bertin, director of corporate communications for Canada at Novartis.
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The human skill sets that AI can never replace

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By Sean Devlin Verified
| Ragan Verified
Instead of viewing AI as a threat, communicators can look at the shift to automation as an opportunity to showcase their skills and humanity. During the keynote address of Ragan’s Employee Communications and Culture Conference earlier this year, Marta Ravin, Emmy-nominated showrunner and founder of Marta Ravin Productions, said that while AI can write and produce imagery, it can’t capture the magic of human creativity or build trust and culture on the job.
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Ragan Journalists

Devlin, Sean
Minnick, Jon
Schwartz, Diane
Simpson-Mersha, Isis
Zafarris, Jess