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Paula Hendrickson

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Freelance feature writer & ghostwriter by day, knitter & scriptwriter by night. Read my work in Emmy, Variety, ScriptMag & other venues. Threads: @Paula1Knit2
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Political Pull

Political Pull

emmys.com — Even before emigrating from Uruguay to the U.S. at age nine, Fernando Espuelas was fascinated by politics. "In Uruguay, at the dinner table, there were two major topics: soccer and politics," says the host of Hearst Television's Matter of Fact with Fernando Espuelas,syndicated in nearly 70 percent of the nation. By the time he was five, a violent coup had awakened his passion. "Politics became very real as members of my family were kidnapped and tortured by the military. That was part of the reason my mother and I came to the United States."
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UP TV Gets Family

UP TV Gets Family

promaxbda.org — UpTV is all about clear communication. Its name reflects the network's mission to provide viewers with uplifting entertainment, and its new tagline, "We Get Family," hones that mission to an even finer point. "Charley Humbard, our [president and] CEO, held multiple discussions about what our tag line was going to be," says Amy Winter, UpTV's GM/EVP. "He would always challenge me and say, 'What do you want people to take away?' And I said, 'That we get family. We get it. We know what you're going through."
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Those Crazy 80s

Those Crazy 80s

emmys.com — In the 1970s, Happy Days, Laverne & Shirley and Grease transported audiences to the 1950s. Today, the '80s are back. "It was the last time the world was simple," says Adam F. Goldberg, creator-executive producer of the ABC retro comedy, The Goldbergs. "There wasn't any internet, there were no cell phones. The only computer was an Apple II Plus, which took up your entire desk." Without access to social media, the world was smaller. "The people at school and your family - that was your world."
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Welcome to Lifetime's New Fempire

Welcome to Lifetime's New Fempire

promaxbda.org — The network that made "Lifetime movies" a household term has undergone dramatic growth spurts of late, adding original series such as Devious Maids, andThose breakouts sowed the seeds of a brand evolution. " UnREAL was a game-changer for us. Now we're doing things that are very premium, which is why critics are talking about us, " says Val Albanese, SVP, brand creative at Lifetime. Edgier content has attracted younger viewers, including college-age women whose moms are Lifetime fans. "We've been talking for some time about what our brand experience could or should be," says Tim Nolan, SVP, marketing, Lifetime.
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Out and About

Out and About

emmys.com — He may be new to television, but 21 year old Noah Galvin already has an impressive list of theater credits, including the national touring production of Les Miserables. He's now playing teenage son Kenny in ABC's new comedy, The Real O'Neals, about a Catholic family learning to deal with some issues that they've been sweeping under the rug.
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Daytime Emmys: New Categories Honor Digital, Musical Achievements

Daytime Emmys: New Categories Honor Digital, Musical Achievements

Variety — The Daytime Emmys are growing again this year, but only by a couple of categories. "I think we have 87 this year, which is a lot of categories," says David Michaels, senior VP of the Daytime Emmy Awards. "I can't remember the last time we deleted one, but we increased by two this year, including the addition of a second lifetime achievement category." That new lifetime achievement award is in the creative arts field. "It's to honor a behind-the-scenes person who's had a lifetime of contributing to a show or several shows, not just a front-of-the-camera person."
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'Bar Rescue' 100th Episode Proves Recipe For Success

'Bar Rescue' 100th Episode Proves Recipe For Success

Variety — If Spike had a signature cocktail, it would be the " Bar Rescue." The recipe: equal parts straight-talking bar expert, failing bar owners, hardworking crew and supportive network. Stir them together and you'll get 100 episodes. "We love the show so much because Jon Taffer is incredibly passionate about helping people," says Sharon Levy, Spike's exec VP of original series. "When the producers brought us a sizzle tape, there was Jon in a bar, giving us a flavor of what he did for a living. We all had the immediate response that this guy was a TV star."
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Mastering Ink: Behind the Scenes of 2C's Campaign for Spike's 'Ink Master'

Mastering Ink: Behind the Scenes of 2C's Campaign for Spike's 'Ink Master'

brief.promaxbda.org — It's rare for creative teams to discuss the details that went into their groundbreaking campaigns. But Spike executives are so thrilled with their campaign for Ink Master Revenge -which Spike's marketing and creative team collaborated with 2C Creative to produce-that they've released a making-of video, "Ink Master Revenge: The Making of the Launch Campaign." "This one is very unique. It's special," says Terry Minogue, Spike's SVP, brand marketing and creative, about the colorful spots touting the seventh season of Ink Master. "This is the most ambitious project we've done to date."
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Brand/Rebrand: TV One Represents

Brand/Rebrand: TV One Represents

brief.promaxbda.org — There's nothing new about a cable network rebranding itself, but less than a year after becoming TV One's new president, Brad Siegel took things a step further. "He did the most important thing he could do after coming aboard, and that was to gather the leadership-and also some junior members-of the network together for an off-site retreat to really define what our brand should be," says Lori Hall, TV One's SVP of marketing. A one-word concept quickly emerged from the retreat: Represent. "It's about our corporate DNA and our brand promise to viewers, as well as our brand promise to our employees," Hall explains.
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Knit One, Purl Too

Knit One, Purl Too

emmys.com — With the beautiful Caitriona Balfe braving the frigid Scottish Highlands in hand-knitted cowls, shawls and shrugs, it didn't take long for knitters and crocheters to tune in to Starz's Outlander. That group included liana Rabinowitz, vice-president of marketing at Lion Brand Yarns. "We search Ravelry [an online knitting community] and various blogs daily and realized how popular Outlander was," she reports. Diana Gabaldon, author of the Outlander books, noticed, too.
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Knit One, Purl Too

Knit One, Purl Too

emmys.com — With the beautiful Caitriona Balfe braving the frigid Scottish Highlands in hand-knitted cowls, shawls and shrugs, it didn't take long for knitters and crocheters to tune in to Starz's Outlander. That group included liana Rabinowitz, vice-president of marketing at Lion Brand Yarns. "We search Ravelry [an online knitting community] and various blogs daily and realized how popular Outlander was," she reports. Diana Gabaldon, author of the Outlander books, noticed, too.
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Celebrating 50 Years of "Days"

Celebrating 50 Years of "Days"

brief.promaxbda.org — Threats of cancelations, budget cuts, and ratings dips have been the real villains of daytime dramas in recent years. Despite such trials and tribulations, NBC's sole remaining soap opera, Days of Our Lives-which premiered November 8, 1965-is in the midst of a yearlong 50 th anniversary celebration. A major reinvestment in the show earlier this year gave Days new sets, lighting, and equipment, but because they shoot episodes about six months ahead, fans only started seeing the results of that investment around Labor Day. In February, the soap-produced by Corday Productions Inc.
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'Days of Our Lives' Rings in 50th Anniversary

'Days of Our Lives' Rings in 50th Anniversary

Variety — Since September, longtime fans of NBC's lone remaining daytime drama, " Days of Our Lives," may have noticed some changes. Favorite characters are returning to Salem, the storytelling pace has picked up - the show even looks different. That's pretty exciting stuff for a show celebrating its 50th anniversary Nov. 8. "We made some changes with writers and producers and decided to raise the bar with the look of the show, the performance aspect of the show, and where we're going with the stories and characters," says producer Ken Corday, whose parents, Ted and Betty, created "Days."
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Worst Candies for Kids' Teeth | Healthgrades

Worst Candies for Kids' Teeth | Healthgrades

healthgrades.com — Make the best health decisions by reading Worst Candies for Kids' Teeth at Healthgrades, America's leading resource for finding Healthcare providers.
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Making Chicago Heights for Just $1000

Making Chicago Heights for Just $1000

creativescreenwriting.com — by Paula Hendrickson. After sharing Daniel Nearing's screenwriting process in a previous issue, it only seemed right to follow through and find out how he's managed to produce critically praised films with almost non-existent budgets. Here's how. Most filmmakers consider $2 million a micro-budget. You made Chicago Heights (now The Last Soul on a Summer Night) for $1,000. How? We were up front with everyone we approached on the project, telling them it would be done on virtually no budget. Everyone sacrificed by giving us their time and talent.
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Daniel Nearing and The Last Soul on a Summer Night

Daniel Nearing and The Last Soul on a Summer Night

creativescreenwriting.com — Daniel Nearing accomplished what many thought was impossible. He adapted Sherwood Anderson's classic collection of short stories, Winesburg, Ohio, into a feature-length art film, garnering rave reviews and earning his film a spot among the late Roger Ebert's list of 2010's top art films. Even more impressive: He did it on a micro-budget of just $1,000-which was spent on feeding the cast and crew. Originally titled Chicago Heights, the film was later retitled The Last Soul on a Summer Night.
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Destination America Dares Viewers to Post Their Proof

Destination America Dares Viewers to Post Their Proof

promaxbda.org — Destination America's offerings are in no way limited to supernatural programming, but a good portion of its weekends are dedicated to shows about people trying to prove, or perhaps even disprove, the existence of ghosts, UFOs, and monsters. "We've always had this genre of programming that I've called 'stories around the campfire' that I think is ingrained in Americans in general. It could be a UFO, it could be a Bigfoot sighting, it could be a ghost. 'Paranormal' is more ghost-specific, so we like to broaden it to 'supernatural' to hit on aliens, monsters, and ghosts-we're all inclusive here," says Laura Giacalone, VP of marketing, Destination America.
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