Sabrina Sanchez
Verified
(She/Her)
As seen in:
Ad Age,
Campaign (UK),
Crain's Detroit Business,
NewsBreak,
PR Week,
Campaign (US),
Campaign Chemistry,
Morning Brew,
Westchester Magazine,
Campaign Asia,
Campaign India
and
Covers:
Creativity, advertising, marketing, brands, agencies, RTO
Doesn't Cover:
Animals, Science, Finance, Satire
Senior Creativity Reporter @AdAge @creativitymag previously: @CampaignLiveUS @MorningBrew, @PRWeekUS. member: @nahj. she/her/ella. BX. Dominicana.
Articles by Sabrina Sanchez
Bosch to air its first Super Bowl ad as it focuses on AI
Engineering and technology company Bosch will air its first Super Bowl commercial, the company announced Monday at a CES press event. The 139-year-old company developed the spot with Droga5, which it appointed its U.S. creative agency of record in July. Bosch declined to share specifics about the spot, such as its length or the quarter it will air. The roughly $7 million investment comes as it puts more emphasis on AI.
Wieden + Kennedy restructures U.S. leadership team
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Campaign Chemistry Special Episode: BIG Awards juror Geno Schellenberger
For full access to this article, you must be a Campaign US subscriber. Click here to view our subscription options, which now include access to the 2023 Agency Performance Review — a comprehensive analysis of agency business in the past year. If you are already a subscriber and can't see this article: Click here to activate your subscription. For support, please email: campaignusa.support@haymarketmedia.com or call (800) 381-0891.
FIFA 2023: How brands are kicking off the Women’s World Cup
About Cookies When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies.
Reddit partners with Givsly to reduce marketing waste
I was sued by my co-workers after announcing I’d won a $105m lottery – but there was an even stranger twist
Coca-Cola launches food donation program for Ramadan
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How Boathouse Group is using AI to unearth brand narratives
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Should you tell your boss you’re searching for another job?
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The best part of Apple Notes
Forget bulky office scanners and third party apps. If you have an iPhone, use the pre-installed Notes app to scan documents. First, open or create a Note. Click the camera icon on the bottom and select Scan Documents. Align your document with the automatic scanner and let Notes do the rest. Once you've scanned your document(s), choose Save if you're finished, or continue aligning and scanning if you have more than one page. The pages will be saved as one PDF file in your Notes.
How to discuss a resume gap
After living through a global pandemic, a volatile economy, and changes in the workplace for the past two years, some of you may have chosen to take a break from your careers. Whether you paused to be a stay-at-home parent or reassess your priorities, on paper, your professional life may appear to have been interrupted. But if you decide to rejoin the workforce, how do you explain a resume gap?
3 ways to spend your off hours: 04/04
Listen: If you want to mellow out to beautiful music, this Peaceful Guitar playlist will soothe you-and make you Google "guitar lessons." Read: Develop a better relationship with work-and spend more time with yourself-in this part activity book, part manual called How to Not Always Be Working by Marlee Grace. Eat: Satisfy your sweet tooth for breakfast with torrijas, a Spanish-style bread pudding often compared to French toast. If you're confused by its country of origin, don't be.
Can you reject a job offer after accepting it?
Your thoughts on early retirement: My friend calls it "work optional" instead of "retirement," and I love the term. Although I'm good at my 9 to 5 and it's enjoyable, I don't want to work because I have to. I want to work a job because I want to. Since I'm in government, I hope to retire and be "work optional" by 53. That way, I qualify for my pension and lifetime healthcare, and I can choose what I want to do afterward.
Tackle needling tasks
By 📅Add some color to your agenda with this poster-sized spectrum wall planner. Enormous and environmentally friendly, this annual calendar doubles up as a decoration for your home office. 📓 Feeling scattered? Ditch the sticky notes and use the Noted app to merge your notes and audio recordings for easier filing. 🪡Don't let a 30-second task bug you for three weeks. Cross something off your "needle list" and it'll free up mental space for the really important stuff.
Starting a side hustle? How not to get sued
If inflation has you breaking into a cold sweat every time you check your budget, perhaps you've considered starting a side hustle and promoting it online. But before you cut the red ribbon, a word of warning-there are a lot of ways to get screwed and sued in a business. Sidekick spoke with patent attorneys Patrick Stanzione and Douglas Lineberry for advice on how to better protect your intellectual property (and avoid stealing others').
What time is it?
👜 Heading back to the office? Up your commuter bag game with this water-resistant tote bag from Bellroy that will fit your laptop, headphones, water bottle, and even a change of clothes. 📲 Automate your life using the incredibly powerful and flexible IFTTT. You can set it up to automatically handle tasks such as uploading Slack files to Dropbox or setting a Roomba to turn on when you leave the house.
What career would you choose if money weren't an issue?
Your thoughts on the ideal US location: I'm relocating from Toronto to Calgary. I was finding living in Toronto, with its high population density, suffocating.
3 ways to spend your off hours: 03/28
Listen: The weather is getting warmer, days are getting longer, and the vibes are getting groovier. Channel spring energy and jam out to "Me & Mrs. Wong" by Slodown on your next jog, bike ride, or late-night drive. Read: The pandemic derailed a lot of careers, but it also made room for reinvention. This New York Times article tells the story of six people who turned pandemic job losses into opportunities.
3 tools and products we're really into rn
By 🥪 Spending more time in the office? Ditch that nasty old Tupperware and upgrade to this chic adult lunch bag. 🎙️That meeting can be an email. Use Otter.ai to record and transcribe calls for people who missed it. Updated recently, the program will also help you delegate tasks in real time. 🚇 If you find yourself doing lots of backward math to account for your morning commute, set your route into your calendar, so you'll know exactly when to head out the door.
Pinterest introduces Story Pins on the homepage in influencer push
Pinterest on Tuesday introduced a new way for users to see Story pins from the creators they follow at the top of their home page. Story pins, Pinterest’s take on the popular mobile format, now include a follow feed that auto-updates with creator posts. Users who don’t already follow a creator can discover them from a new “discover creators” icon on the carousel. Previously, users could only see creator Stories by directly visiting their profiles.
Platforms embrace unprecedented pushback on Trump
Social media platforms, which have been hesitant to take action against Donald Trump’s personal account, finally began to tamp down in light of Wednesday’s riots at the Capitol. Since the Capitol was breached by a pro-Trump mob Wedneday afternoon, digital platforms across the spectrum have banned or locked Trump’s account and removed select posts, as well as others who call for violence or misinform the public.
Girls Inc. Westchester Inspires Girls to Maximize Their Potential
Girls Inc. Westchester inspires and grooms girls to maximize their potential. By Sabrina Sanchez Published: 07/31/2019 AdobeStock/Mat Hayward Lack of self-confidence, insecurity, doubt. Those are the things one particular 16-year-old New Rochelle High School student used to struggle with daily. “I was sexually assaulted as a child, and it’s still there,” says the student, preferring to remain anonymous.
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