Sabrina Sanchez on Muck Rack

Sabrina Sanchez

Verified
(She/Her)
  • Community Growth Editor, Ad Age
New York
As seen in: Ad Age, Campaign (UK), Crain's Detroit Business, NewsBreak, PR Week, Campaign (US), Campaign Chemistry, Westchester Magazine, Morning Brew, Campaign Asia, Campaign India and
Covers:  Creativity, advertising, marketing, brands, agencies, RTO
Doesn't Cover: Animals, Science, Finance, Satire
Senior Creativity Reporter @AdAge @creativitymag previously: @CampaignLiveUS @MorningBrew, @PRWeekUS. member: @nahj. she/her/ella. BX. Dominicana.
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Morning Brew

Morning Brew

Morning Brew — The daily email newsletter covering the latest news from Wall St. to Silicon Valley. Informative, witty, and everything you need to start your day.
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Bookshelf Envy: 6 Creative Ways to Organize Your Books for a New Look | Get Literary

Bookshelf Envy: 6 Creative Ways to Organize Your Books for a New Look | Get Literary

getliterary.com — In these unprecedented times, after weeks (who's keeping count anymore?) of quarantine, many of us are sitting around staring at four corners and wondering what else to do to possibly pass the time. I have spent a lot of hours organizing and loading my Pinterest boards with new ideas on how to stay tidy.
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Our 15 Most Anticipated New Reads of April 2020 | Get Literary

Our 15 Most Anticipated New Reads of April 2020 | Get Literary

getliterary.com — We hope everyone's staying safe out there and making a nice-sized dent in their TBR pile during this time of social distancing. Now, just when you may be able to see over your mountain of books, we arrive with 15 highly anticipated must-reads coming out this April.
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The Best Long Books to Binge-Read Right Now

The Best Long Books to Binge-Read Right Now

rivetedlit.com — From magic and telepathy to warriors and revolution, these unlikely heroes encounter tribulations that will keep you turning until the last page. The best way to unplug and immerse yourself in a place far away from home is to enter into a new fantastical world with these stay-up-all-night reads!
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Our 19 Most Anticipated New Reads of March 2020 | Get Literary

Our 19 Most Anticipated New Reads of March 2020 | Get Literary

getliterary.com — We know, we know, you have too many books to read already. We hear you, readers, and to you we say: here are 19 more coming out in March that you should probably read as well. Sorry, not sorry! To help you handle your TBR pile stress, we suggest starting a separate "when-the-mood-strikes" book list.
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Would a sleek Instagram account convince you to try an expensive DTC cereal brand?

Would a sleek Instagram account convince you to try an expensive DTC cereal brand?

PRWeek — If a spoonful of cereal could be tasty and magically healthy, but also expensive, would you try it? A subscription-based direct-to-consumer cereal brand is daring consumers to take the challenge. Magic Spoon, which launched in April, has branded itself as "childlike cereal for grown ups." It's using Instagram as its primary promotional platform.
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DTC brands find creative ways to connect

DTC brands find creative ways to connect

PRWeek — "Meet me in the middle" stands for more than a middle school children's game or a pop song by Zedd, Maren Morris and Grey - it now conjures visions of digitally exclusive brands. Direct-to-consumer (DTC) brands, "remove the middleman" by allowing consumers to access products directly from the company rather than via brick-and-mortar retailers such as Macy's, Target, Walmart or Sephora.
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Girls Inc. Westchester Inspires Girls to Maximize Their Potential

Girls Inc. Westchester Inspires Girls to Maximize Their Potential

Westchester Magazine — AdobeStock/Mat Hayward Lack of self-confidence, insecurity, doubt. Those are the things one particular 16-year-old New Rochelle High School student used to struggle with daily. "I was sexually assaulted as a child, and it's still there," says the student, preferring to remain anonymous.
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This New Statue Honors America's Most Heroic Dogs

This New Statue Honors America's Most Heroic Dogs

Westchester Magazine — Westchester County Executive Goeorge Latimer unveils the brand-new War Dog Memorial at Katonah's Lasdon Park. Statue by Lena Toritch, Young Fine Art Studio, Inc. A new four-legged friend welcomes visitors to Lasdon Park in Katonah. In June, Westchester County Executive George Latimer unveiled the statue of a World War II service dog named Chips at the park's Trail of Honor.
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The PR Week: 7.26.2019: PRWeek's Sabrina Sanchez

The PR Week: 7.26.2019: PRWeek's Sabrina Sanchez

PRWeek — On National Intern Day, PRWeek intern Sabrina Sanchez dishes on her feature that explores what makes Rep. Alexandria Ocasio-Cortez (D-NY) an effective communicator. With PRWeek's Steve Barrett and Frank Washkuch, the group discusses the news of the week, including Hewlett Packard Enterprise's communications restructuring, an errant In-N-Out burger that landed in Queens and on the front page, Ogilvy's Customs and Border Protection controversy, one agency's recruiting efforts on Tinder and the financial cost of fake followers.
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How AOC leverages Bronx-style communications

How AOC leverages Bronx-style communications

PRWeek — On a June morning outside the Bronx Supreme Court on 161st Street, people gather for the Bronx Pride Parade waving flags, while street vendors in rainbow apparel lurk close behind and speakers prepare to present from a nearby platform. I stand away from the crowd to get a better view and watch the moment she arrives.
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What does Gen Z want from brands? One agency asked its own interns

What does Gen Z want from brands? One agency asked its own interns

PRWeek — NEW YORK: If there are two things that Gen Z wants from brands, it's consistency and unfiltered, authentic activism. Vanity and perfection, however, are not a priority for Gen Z, according to panelists at Day One Agency's Ask Gen-Z event, moderated by CEO Josh Rosenberg.
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MPAA's Matthew Bennett moves to American University

MPAA's Matthew Bennett moves to American University

PRWeek — American University has hired Matthew Bennett as VP and chief communications officer. Bennett will lead the division of university communications and marketing. Initially, he will focus on promoting the university's new strategic plan. "Returning to American University was appealing on many levels," Bennett said.
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Latimer Launches Element 46 Incubator Program to Stimulate Small Business and Entrepreneurship

Latimer Launches Element 46 Incubator Program to Stimulate Small Business and Entrepreneurship

Westchester Magazine — By Sabrina Sanchez & Nick Brandi Adobe Stock It's not just proactive individuals and businesses who are spurring innovation locally. Government is in on the action, too. In March, County Executive George Latimer officially announced the launch of Element 46, a county-based incubator that will provide valuable advice and mentorship in key areas pertaining to the success of local startup businesses.
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'Lead with humanity': How to have an open dialogue about LGBTQ inclusion in the workplace

'Lead with humanity': How to have an open dialogue about LGBTQ inclusion in the workplace

PRWeek — NEW YORK: Want LGBTQ staffers to feel more represented at work? Then make sure visible executives are vocal about the group's issues and rights. That was the consensus of LGBTQ+ panelists at an event hosted by Taylor on Tuesday in New York called The LGBTQ Experience in the Workplace and How We Can Be Inclusive Allies.
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These Colognes for Dad are the Perfect Scents This Summer

These Colognes for Dad are the Perfect Scents This Summer

Westchester Magazine — Giorgio Armani Acqua di Gio Absolu Eau de Parfum​, $135 4.2 oz; Bloomingdale's, White Plains www.bloomingdales.com Chanel Bleu de Chanel Eau de Parfum​, $120 3.4 oz; Neiman Marcus, White Plains www.neimanmarcus.com Acqua di Parma Colonia Sandalo' Eau de Cologne Concentrée​, $260 3.4 oz A Neiman Marcus exclusive, White Plains www.neimanmarcus.com Creed Aventus for Men, $435 3.3 oz; Neiman Marcus, White Plains www.neimanmarcus.com Paco Rabanne 1 Million Eau de Toilette , $90 3.4 oz; Bloomingdale's, White Plains www.bloomingdales.com
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This Sandwich Shop Roasts and Cures Its Own Meat

This Sandwich Shop Roasts and Cures Its Own Meat

Westchester Magazine — Photos courtesy of Little Cabin Sandwich Shop If small cabins and furniture made entirely of wood is your idea of cozy, you'll find sanctuary at the Little Cabin Sandwich Shop. With wooden signs, countertops, tables, and even serving platters, the shop screams "homey" to the hungry customers that enter the door.
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Generation Z is changing the face of marketing

Generation Z is changing the face of marketing

PRWeek — Times have changed and so has the way brands and organizations reach audiences. The methods of marketing to younger generations are evolving in the same way methods of accessing content have evolved among teenagers. Everyone focuses on millennials but the generation coming after that is even more digitally savvy and wired into social media and non-traditional forms of communication.
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Ad Age Author Page - Sabrina Sanchez

Ad Age Author Page - Sabrina Sanchez

Ad Age — Author page on Ad Age
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Advertising news and opinion from international thought leaders | Campaign US

Advertising news and opinion from international thought leaders | Campaign US

Campaign Chemistry — Join the Campaign community and read about brand campaigns, key moves in ad agencies and the latest thinking from international creative thought leaders.
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