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Articles by Alyssa Zeisler
News gets reshaped to match the way your brain works
News gets reshaped to match the way your brain works “When a news organization recognizes you’re cognitively depleted and serves you digestible audio instead of demanding you parse 1,500 words, that’s institutional empathy at scale.” -ews-gets-reshaped-to-match-the-way-your-brain-wor In 2026, two forces that have been reshaping media will reach critical mass: the creator-driven information ecosystem and cognitive personalization.
Using R&D Strategically in WSJ Markets
By Alyssa Zeisler & Krista Schmidt Traders have long used algorithms and sophisticated statistical models in financial markets. Do similar opportunities exist for reporters to apply artificial intelligence to enhance financial journalism? This was the question posed by Charles Forelle, WSJ’s Finance Coverage Chief. In response, the R&D/Newsroom Tools Team partnered with the Strategy team and Markets editors to launch two initiatives focused on expanding and improving our audience’s experience.
Welcome to WSJ Momentum
Welcome to WSJ Momentum, a place where The Wall Street Journal staff will share insights about our products, journalism and changing newsroom.
Our Most-Read and Most-Shared Stories of 2018
By Alyssa Zeisler Dec. 27, 2018 9:04 a.m. ET Order Reprints Print Article Text size A trade war, rising interest rates, and a late-breaking bear market dominated the investment news in 2018. Barron’s covered all of it, and much more. As 2018 winds down, here’s a look at our 10 most-read stories of the year, and our 10 most-shared (yes, some are the same).
We expand what (and how and who) we serve
This year we saw media companies help you register to vote; tell you how to stop climate change; vet charitable organizations for you after Hurricane Florence and the California fires; and connect readers with information about rental homes in Detroit. Next year will bring more problems, and with those problems a desire by news consumers for more solutions.
3 Ways to Use Customer Research In Newsroom Decision-Making - MediaShift
Many newsroom analytics deal with quantitative data — pageviews, time on page, retention, etc — and find meaning by looking at these numbers at scale and over time. And while quantitative is excellent at explaining what is happening, it cannot necessarily explain why something is happening.
How to Ask Better Questions About Newsroom Analytics - MediaShift
When it comes to using data in the newsroom, spending a few minutes to structure your thinking before diving into a data set can make all the difference in getting actionable results afterwards. At the Financial Times, our data team fields questions from individual reporters, news desks, the audience engagement team, and managers from all parts of the business.
How is the US presidential election affecting you? You tell us
To US citizens and those watching from around the world, the choice between Hillary Clinton and Donald Trump is not just political — it...
Social media plays key role in Paris attacks reaction
Alyssa Zeisler in New York November 14, 2015 Print this page The key role of social media in both international and local reaction and...
Ground Support, New York
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The kids are all right.
The Communities Forum — a Team Communities experiment and currently an email list — includes an active global audience of students interested in business and finance. Now, here’s a good problem to have: how do we keep this audience engaged? One solution we’re exploring: tap into the FT’s excellent and numerous events, partnerships, parties, and more.
What I learned as an impromptu social media journalist during the #ParisAttacks
The Paris attacks were terrible atrocities and much time has been spent on the details of the violence and its consequences. This piece offers my personal, quasi-ethnographic attempt to try and shed some light on how social media journalism can provide a valuable service in a moment of breaking news. I am neither a community manager nor a journalist. I work with the editorial team at the Financial Times on long term strategic thinking about our audiences.
Social media plays key role in Paris attacks reaction
The key role of social media in both international and local reaction and mobilisation was evident immediately in the aftermath of the...
A comment on commenting
“Ugh, trolls. Wouldn’t it be better if we just made everyone use their real names? Doesn’t anonymity encourage bad behaviour?” If you are a community manager for a media organisation, you probably hear this a lot. The short answer to the question of are real names the solution to bad behaviour by commenters is, “not quite.” And why not? Evidence suggests that anonymity dispels fear of conflict and disagreement, thus allowing citizens to participate more freely.
What media organisations can learn from Grindr
Mobile technology changed the nature of creating and maintaining connections. Grindr — a geographically based networking application geared towards gay, bisexual and bi-curious men — launched in 2009. Grindr was transformational — it sought to make ephemeral connections based on location and proximity. That might be commonplace now, but it was groundbreaking half a decade ago. Grindr now has over 4 million active users.
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