Aamanh Sehdev

The quality of consumer attention that gaming captures is exceptional. Growth in the next era will depend on publishers, platforms, and partners rethinking how to maximize the value of that attention. Not all consumer attention is created equal. McKinsey’s recent report The ‘Attention Equation’ explains differences in media monetization through two drivers of value.

Europe’s tech start-ups and scale-ups are gaining momentum. New research highlights the actions that could turn today’s progress into sustained scale. Europe’s technology ecosystem stands at a turning point. While this ecosystem has matured significantly over the past decade, persistent structural barriers—fragmented markets, conservative corporate norms, and a slower flow of late-stage capital relative to early-stage investment—continue to constrain the region’s ability to scale global champions.

Executive summary The massive expansion of the global technology, media, and telecommunications (TMT) sector has been one of the driving and defining forces of the 21st century’s digital and economic transformation. Yet amid the critical sector’s unprecedented growth, European TMT companies find themselves at a crossroads, grappling with a stark decline in market capitalization and an urgent need for renewal to sustain economic competitiveness.