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Aaron Baar on Muck Rack

Aaron Baar

Verified
Chicago
As seen in: Brand Innovators, Marketing Dive, Yahoo Entertainment, Yahoo Life, Yahoo Finance, Flipboard, Yahoo Sports, IT Media, Miami Herald, Technology Evolves Marketing, Yahoo, The Sacramento Bee and
Covers:  Media, marketing, advertising, and promotions.
Doesn't Cover: Anything else.
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Articles

Disney & Kraft Heinz forge multi-year partnership

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By Aaron Baar Verified
| Brand Innovators Verified
The Kraft Heinz Company and The Walt Disney Company have entered into a long-term multi-year partnership spanning foodservice, media, events and other opportunities. The pact includes 10 Kraft Heinz brands – including Heinz, Philadelphia and Kraft Mac & Cheese – and spans across Disney’s entertainment properties, including parks, cruises and streaming.
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Dove Men+Care says it’s alright for men to cry in World Cup campaign

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By Aaron Baar Verified
| Brand Innovators Verified
Dove Men+Care is looking to extend a bit of World Cup magic with a new campaign that showcases the many emotions experienced by fans during the tournament, in an effort to demystify crying among men. The “Portraits of Care” out-of-home campaign, created in partnership with Edelman and Getty Images, uses real photographs of fans watching their teams both triumph and struggle during the high-stakes games of the Cup’s quarterfinals, semifinals and finals.
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Farmers Insurance makes a ‘pink’-y promise

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By Aaron Baar Verified
| Brand Innovators Verified
Farmers Insurance is looking to demystify the industry with a new campaign and brand platform that asserts “Honesty Is Our Policy,” all in pink. The new brand platform includes a new visual identity, brand voice and ad campaign that is more direct, confident, insightful and candid.
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