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Aaron Hurst

As seen in: LinkedIn, Medium, The New York Times, HuffPost, The Guardian, The Washington Post, MIT Sloan Management Review, Newsweek, Psychology Today, Entrepreneur and
@PurposeEconomy author. CEO of @Imperative. Speaker & writer. Purposeful CEO profiler for @FastCo. Founder of @TaprootFound & @UMich grad.
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Articles

How leaders can deliver the social connection most of us crave

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By Aaron Hurst, Carolyn Thayer-Azoff, Vickery Prongay
| Big Think Verified
Learn from the world’s biggest business thinkers. In early 2026, a new national snapshot of social connection revealed a striking finding. 52% of U.S. adults fall into at-risk or vulnerable ranges associated with lower access to relationships, support, and shared places. At first glance, that statistic might seem to confirm a familiar narrative about modern life. People are isolated. Communities have weakened. Technology has replaced relationships. But the data tells a more precise story.
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5 ways to rebuild human connection at speed and scale

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By Aaron Hurst
| Big Think Verified
Learn from the world’s biggest business thinkers. Across every measure, from health to economic productivity to civic trust, America’s social fabric is fraying. Nearly half of U.S. adults report feeling lonely; only one in five employees say they have a close friend at work; and according to the Pew Research Center declining trust costs the economy an estimated 1–2% of GDP each year through friction and inefficiency.
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How “6 points of connection” can repair our shared trust

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By Aaron Hurst
| Big Think Verified
Learn from the world’s biggest business thinkers. By now, most of us have seen the data. One in two adults in the U.S. now reports experiencing loneliness, according to the U.S. Surgeon General (Murthy, 2023). Social isolation increases the risk of heart disease by 29%, stroke by 32%, and early death by 60% — a health impact comparable to smoking 15 cigarettes a day (Holt‑Lunstad et al., 2015).
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