Coming from landlocked Idaho, Russell had never worked in travel, much less on board a ship. As a passenger on board Fathom’s inaugural cruise in April, I was struck by how she introduces colleagues by sharing their superpower. She prides herself on being able to quickly identify the superpowers in other people–then to challenge and empower them to embrace them. It is, in fact, her superpower, and it became the de facto purpose of Fathom–waking up the superhero powers in their travelers.
I gave a talk at Google a few years ago during my Purpose Economy book tour. Unlike most companies, Google invites members of the local community to join their author events on campus. After my talk, an older woman approached me and shared her story and reflections on my talk. Early in her life, she realized that she was called to help people find their path. At the time, the opportunities in the working world for someone with her calling appeared slim. She trained and joined the church.
Danny Meyer, CEO of Union Square Hospitality, who has launched some of the most successful restaurants in New York city, from the Modern to Shake Shack, wanted to do something about this even if it meant taking on the entrenched compensation system that pervades the restaurant industry.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".