Aaron Lutze

This is just too good not to share - our good buddy Aaron Lutze, who runs the Super Rider YouTube channel and Second Nature Podcast, among other things, recently took a trip over to Shenzhen, China. While I knew the trip was going to be interesting, once I started receiving texts with photos and videos from Aaron, I was left a bit in awe of how advanced some of the technology he was experiencing was. Check out his video above! The Berm Peak Substack is reader-supported.

Story: Daniel // Podcast: Aaron Lutze Back in 2019, after a few phone calls and my word that I wouldn’t tell anyone anything until the launch date, a bike from a then-unknown brand showed up at my house. I taped over all of the logos, was selective about when and where I rode, and did my best to keep this “ghost” bike away from cameras.

We are just a few weeks away from our 50th episode! If you’re in the Slack channel, be sure to drop a question for our AMA (ask me anything) segment in episode 50. Onwards and upwards! Jonathan Levitt joined the pod to dig into the difference between brand marketing and performance marketing - and the impact that they make on both sides of the industry.