Inspiration for this column occasionally strikes me like the sound of a kid having a nightmare at 2 a.m., and I immediately know it’s my topic for the week: My kids will do something inspiring or ridiculous; I will do something inspiring or ridiculous; someone in my general sphere of influence will do something inspiring or ridiculous, and BAM! — the next day it’s a column, and that weekend my friends and family are in the newspaper and decide to excommunicate me.
It’s been a couple weeks since trick-or-treat, and I’ve been doing my part to put a dent in the gigantic bag of Starbursts in the pantry. It’s just so much work, all the unwrapping. I’ve stopped making desserts — “Just go eat some Halloween candy!” — and find myself contemplating, in my vast supply of down time, why The Minds Behind Starbursts (unicorns?) decided on Mysterious Mango as a flavor. Also, are Tootsie Rolls still a relevant candy? How did Skittles get their name?
It’s been half a year since the end of the Bargain Advocate and ensuing launch of my Abbey’s Road column, and I’m really enjoying the non-frugal lifestyle. I bought a seven-bedroom mansion in Beverly Hills, where I travel for weekly writing retreats to draft ideas for this column and shop for new shoes. I own a Porsche, private jet complete with whirlpool and sauna and a hot air balloon with dollar signs on both sides.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".