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Abdul Bashiru Jibril on Muck Rack

Abdul Bashiru Jibril

As seen in: Wiley Online Library, MDPI, Taylor & Francis Online
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Articles

Repeat Usage Behavior in Ride-Hailing Services: A Case Study From Uzbekistan

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By Abdul Bashiru Jibril, anil Kumar
| Wiley Online Library Verified
A. B., and A.Kumar. 2026. “Repeat Usage Behavior in Ride-Hailing Services: A Case Study From Uzbekistan.” Thunderbird International Business Review1–15. Jibril, https://doi.org/10.1002/tie.70135. Conflicts of Interest The authors declare no conflicts of interest. Data Availability Statement The data that support the findings of this study are available on request from the corresponding author. The data are not publicly available due to privacy or ethical restrictions. References , , , and . 2018.
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Beyond the Screen: How Digital Advertising, Trust, and Experience Drive Women's Purchasing Decisions in an Emerging Market

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By Abdul Bashiru Jibril, Abigail Padi, John Oti Amoah
| Wiley Online Library Verified
A. B., A.Padi, and J.Amoah. 2026. “Beyond the Screen: How Digital Advertising, Trust, and Experience Drive Women's Purchasing Decisions in an Emerging Market.” Thunderbird International Business Review1–16. Jibril, https://doi.org/10.1002/tie.70119. Conflicts of Interest The authors declare no conflicts of interest. Data Availability Statement The data that support the findings of this study are available on request from the corresponding author.
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Development of self-perceived competencies scale for millennials

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By Nadia Ayub, Saba Gulzar, Abdul Bashiru Jibril
| Taylor & Francis Online
Abstract This study investigates the self-perceived competencies of millennials in the banking sector of Pakistan through qualitative and quantitative approaches (Mixed Methods). It aims to develop a comprehensive scale for identifying and assessing these competencies, bridging a critical research gap in understanding the unique attributes of this generation. Drawing from human capital theory, a scale was meticulously crafted to measure millennials’ self-perceived competencies.
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