Earlier this year, Yvon Chouinard, the founder of Patagonia, told me, “I didn’t realize how much power we have. And to not use it would be irresponsible.” It seems we’re just starting to see what he meant by that. On Monday, immediately after President Trump issued a proclamation cutting Bears Ears National Monument into two significantly smaller areas, Patagonia unveiled its stark new homepage, designed to prod and provoke.
In February, the outdoor industry exerted political strength for the first time when it elected to remove Outdoor Retailer, its $45 million trade show, from Salt Lake City, on account of the Utah Congressional delegation’s anti-public lands stance. Shortly afterward, Rose Marcario, the CEO of Patagonia, the company that facilitated the move, told me that the industry had to be “as relentless as the NRA,” and that it couldn’t “give up an inch” of protected public land.
Eighteen-year-old Victoria Chacón spent much of this past winter and spring learning to shoot an M4 rifle and disarm a knife-wielding attacker. She also studied immigration history and law, camped in the mountains, and put on boxing gloves and sparred. Chacón was one of 18 kids from Nogales, Arizona, between the ages of 14 and 20 enrolled in the Border Patrol’s Explorer Program. The daughter of a Border Patrol agent, Chacón had known for years that she wanted to join the program.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".