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Abhay Gupta on Muck Rack

Abhay Gupta

Delhi, New Delhi
As seen in: Forbes, Medium, Wiley Online Library, MDPI, Mint, The Hindu, Royal Society of Chemistry, International Data Corporation (IDC), Deccan Herald, The Quint and
abhaygupta.brandyourself.com/. Luxury Pro with exp in bringing in, handling & scaling up for brands like Versace; Corneliani; Versace Home
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Articles

Wings Of Success - Amar Ujala Kavya - तेरी ऊँची उड़ान

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By Abhay Gupta
| Amar Ujala Verified
{"_id":"6a625c97bdda4eb3e90b4d80","slug":"abhay-gupta-wings-of-success-2026-07-23","type":"story","status":"publish","title_hn":"\u0924\u0947\u0930\u0940 \u090a\u0901\u091a\u0940 \u0909\u0921\u093c\u093e\u0928","category":{"title":"Mere Alfaz","title_hn":"\u092e\u0947\u0930\u0947 \u0905\u0932\u094d\u092b\u093e\u091c\u093c","slug":"mere-alfaz"}} तेरी ऊँची उड़ान ये सच है... तू ज़मीं से आसमान देखेगा, ये सारा जहाँ तेरी ऊँची उड़ान देखेगा। ये सच है...
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The Hyderabad Paradox: Reading India’s Luxury Geography from the Gap, Not the Headline

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By Abhay Gupta
| Luxury Facts
There is a pattern in how India’s luxury market gets read from the outside. The conversation begins with Mumbai. It acknowledges Delhi. It eventually mentions Bengaluru as the next frontier. Hyderabad appears late in the list, if at all. The data disagrees. The city of Hyderabad, juxtaposed with the mighty Golconda Fort Hyderabad is the largest ultra-luxury residential market in South India by value. And the fastest growing luxury residential market in the nation.
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The Great Divide: What Bain’s 2026 Luxury Report & a New White Paper Reveal About AI’s Split in the Industry

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By Abhay Gupta
| Luxury Facts
When I wrote about the Swatch × AP collaboration for LuxuryFacts earlier this year, the central argument was about symbolic compression — the risk a luxury brand takes when it allows mass audiences access to its codes before its mythology reserves can absorb the proximity. The AI question in luxury is structurally identical. Brands that will be amplified by AI are those with deep mythology. Brands that will be commoditised by it are those with visibility but no mythology underneath.
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