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Abheeshek Dev Roye

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Consumer Well‐Being at the Base of the Pyramid and Subsistence Marketplaces: A Review and Research Agenda

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By Geetha Mohan, Abheeshek Dev Roye
| Wiley Online Library Verified
Conflicts of Interest The authors declare no conflicts of interest. References , and . 2005. “The Low Literate Consumer.” Journal of Consumer Research 32, no. 1: 93–105. https://doi.org/10.1086/429603. , , and . 2021. “Impact of Patient Portal Behavioral Engagement on Subsistence Consumers' Wellbeing.” International Journal of Research in Marketing 38, no. 2: 501–517. https://doi.org/10.1016/j.ijresmar.2020.09.003. , , and . 2022.
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