Abhijith S Warrier

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Brnd.me’s (formerly Mensa Brands) founder and chief executive, Ananth Narayanan, often repeats a line in interviews. “We want to become a digital-first Unilever.” Like muscle memory, he said it again minutes into a call with The Ken. Narayanan doesn’t mean to literally become another Unilever, but build something similar, at least in structure. “Our vision is to build five to 10 large $150 million+ consumer brands that are each profitable and scalable, along with a tech backbone,” he said.

On 23 February, Akasa Air went to town, boasting that it had become the first airline to operate from Guwahati airport’s new terminal. The flight to Mumbai the previous afternoon was a blip on India’s aviation map, but for the country’s newest airline, it was a lever to unpick the duopoly of Indigo and Air India. Akasa’s co-founder and CEO Vinay Dube insists that he is “not here to beat anybody”, only “to grow an airline which will last for the next 100 years”.