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Articles by Abi Schuman
Authenticity
Built to Protect the Power of UGC Fake reviews, AI-generated noise, unclear disclosures—today’s UGC landscape is messy. At Bazaarvoice, we’ve built a system to cut through the chaos. Our authenticity program is the most comprehensive in the industry, combining powerful technology, human expertise, and visible trust signals like the Intelligent Trust Mark. We’ve set the standard for more than a decade—and we’re not slowing down. Turn Browsers into Buyers Today’s shoppers are skeptical.
Understanding usage rights: A guide for online content compliance
Popular tags Popular topics Suppose you’re a new skincare brand that’s just begun to carve out your space in the competitive industry. One day, an Instagram notification lets you know that a customer tagged you in a raving review of your moisturizer. The marketing team is excited to repurpose the video review on your website, social channels, and future campaigns. Until someone brings up usage rights and promptly puts a stop to the excitement.
Growth Gurus Series for E-commerce
There’s always something to learn Mark your calendars on September 11th at 10 AM CDT / 4 PM GMT for how to leverage UGC in an omnichannel content strategy. Discover the immense potential of a user-generated content strategy. By embracing UGC, brands can unlock increased revenue, higher conversion rates, amplified SEO impact, and even enhanced in-store sales (where applicable).
Review hijacking: What it is and how to prevent it
Given that 88% of shoppers consult ratings and reviews before making a purchase, brands should never launch a product without first collecting user-generated content (UGC). And smart brands also want to keep their products fresh and appealing to their consumers so periodically they may reformulate an existing product (“new and improved!”). But that raises a serious question — can existing reviews be used for reformulated products?
How to display reviews on your website and beyond
Consumers don’t trust traditional marketing the way they used to. But while the world of retail and shopping continues to evolve, one constant is starting to take shape: the consumer to consumer marketplace. We rely on recommendations from friends, family, and fellow shoppers to make informed purchase decisions, not just brand descriptions written on product pages. Which is why displaying reviews in more places will mean more sales.
A guide for retail merchants: Creating a UGC strategy
In today’s shopping environment, a retail merchant’s job is far from easy. Embracing constant change and delivering an outstanding omnichannel experience with the best selection of products is critically important for retailers. Especially in the face of today’s increasingly informed and always-on consumer. A retail merchant’s key focus is understanding the customer.
Your complete guide to selling on social media
Knowing full well the significance of social commerce, given it’s one of our primary products, we wanted to put together a comprehensive guide to selling on social media. Because we see many brands aren’t doing it properly. And are missing out on a sizeable revenue increase as a result. To guide our article, we surveyed 14,000 global members of our Influenster community with the aim of finding out consumer attitudes to social shopping. Here’s what we found.
Moderating content: Tips and best practices
Moderating content is essential for business today because user- and influencer-generated content like customer ratings and reviews is only as valuable as it is trustworthy. Fake reviews completely tarnish both a brand’s reputation and the real reviews on the brand’s products, making them useless. According to our research, 75% of consumers said that if they notice a fake review for a product on a site, it would impact their trust in reviews for other products on the same site.
A guide to delivering an exceptional e-commerce experience
Convenience, innovation, personalization, and customer connection — some of the traits needed to deliver an exceptional e-commerce experience for your shoppers. Here we’ll talk through each point, using some of the best brand examples we’ve seen. Chapters: Why do some people go to the theater to watch movies when they can stream them from their couch? It’s the big screen, the sound, the lighting, the audience, the popcorn — the experience.
How brands can get the most out of the Influenster App
If you want to increase sales, consumer trust, and brand awareness, you must start a dialogue with the right consumers, and leverage their voices and opinions to build up their authority. A great place to strengthen and grow these crucial relationships is with the Influenster App — a community of over 7 million engaged shoppers, eager to share authentic feedback. What is Influenster? You might know of Influenster from their coveted VoxBoxes.
10 ways a UGC platform drives business growth in a downturn
UGC (user-generated content) is any content, like images, reviews, audio, created by an unpaid individual rather than a brand. And it’s much cheaper and more effective than traditional advertising. But collecting this content can be tedious, costly, and extremely time consuming. That’s where a good UGC platform comes in. An end-to-end UGC platform does all the heavily lifting for you.
What fake ratings and reviews can mean for your business
Fake reviews have taken center stage in retail news over the past year. From companies using employees or hiring fake review writers to more industrial fake review bot farms, it’s an issue that is increasingly top-of-mind for consumers and our clients alike. While almost all (88%) shoppers use ratings and reviews to evaluate or learn more about products, fake reviews can affect their ability to confidently turn to reviews as a trusted source.
What back-to-school shopping looks like in 2021
It’s that time of the year again. Time for those 3 little words. The 3 little words that students fear but retailers love – back to school! This year though, it feels like even students are excited. The long-awaited chance to catch up with school friends, rejoin extracurricular activities, and wear clothing that isn’t pajamas. Whisper it quietly, but kids can’t wait to get back to school. That thought led us to think they probably can’t wait for back to school shopping, either.
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