Kerry Bridge

Popular tags Popular topics Popular tags Popular topics Drive conversion, Long reads, Research November 2, 2023 The modern shopping experience is changing. In the latest volume of the Bazaarvoice Shopper Experience Index, a survey of 7,000 global consumers and 465 brand retailers looking at consumer behavior and mindset, we discovered that now more than ever before, the voice of the customer matters.

Popular tags Popular topics Popular tags Popular topics Actionable insights, Collect content, Long reads October 4, 2023 Thought leadership has been a trendy, buzzy topic for marketers in the past several years. A recent Gartner study even cited thought leadership content as the top driver of marketing-qualified leads. But it’s often a misunderstood topic. Producing thought leadership content without the right marketing strategy behind it won’t get you far.

Before we jump into the alternatives, a brief history on who Bazaarvoice are. In 2005, our team launched Bazaarvoice, offering software for e-commerce brands and retailers to collect and display authentic user-generated content (UGC) on their websites. Since then, we’ve grown rapidly and improved our offerings, positioning ourselves as leaders in the UGC and social commerce industries — according to G2.