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Articles by Abigail Ward
Luxury Real Estate Market Trends 2026: Forecast & Predictions
Luxury real estate is in a position that the rest of the housing market can only envy. While the mainstream housing market has faced some challenges, such as high mortgage rates and budget pressure, throughout 2025, the value of prime residential has outperformed the broader market.
Luxury Real Estate Market Trends 2026: Forecast & Predictions
Luxury real estate is in a position that the rest of the housing market can only envy. While the mainstream housing market has faced some challenges, such as high mortgage rates and budget pressure, throughout 2025, the value of prime residential has outperformed the broader market.
The Complete Guide to Types of Senior Living
Senior living spans a spectrum of common operational models built around independence and care needs—from independent living and active adult communities for healthy older adults through assisted living and memory care to skilled nursing homes and all-in-one continuing care retirement communities. Home care serves as a vital alternative for seniors who prefer to remain in the comfort of their own homes while still receiving the support they need.
Psychological Well-being in Hospitality Report
The Psychological Well-being in Hospitality Report 2026, the second edition of EHL's Well-being Report Series, illuminates this rarely discussed topic. Written by Dr. Valentina Clergue and Nicola Gryczka Kirsch, the report draws from 48 in-depth interviews with experts across academia and industry. It identifies five developments that redefine how the industry understands psychological wellbeing for guests and staff alike.
The Psychology of Scarcity: How Luxury Brands Engineer Desire
An analysis of how luxury brands use scarcity, exclusivity, and psychological triggers like loss aversion to engineer desire, using Hermès, Rolex, and Amex Centurion as case studies. By Abigail Ward, Digital Communication Consultant, EHL Scarcity marketing and exclusivity are deliberate strategies luxury brands use to transform physical goods into cultural symbols.
What Should a Hotel Booking Engine Do for Indie Hotels?
In Brief: The article examines the essential functions a hotel booking engine should provide for independent hotels, emphasizing the need for seamless direct booking capabilities, integration with property management systems, and tools to optimize conversion and revenue. What Should a Hotel Booking Engine Do for Indie Hotels?
What Is RevPAR? Revenue per Available Room Explained
A practical guide to calculating RevPAR, interpreting the RevPAR index against competitive sets, and pairing the metric with GOPPAR and TRevPAR for a fuller view of hotel performance. By Abigail Ward, Digital Communication Consultant, EHL In hospitality, revenue is the clearest indicator of a property's health, and a handful of key metrics drive nearly every strategic decision.
U.S. Economic Outlook September 2026 - U.S. Economy Poised to Remain Resilient Despite Consumer Pressures Original
In Brief: The September 2026 U.S. Economic Outlook from the National Restaurant Association projects continued economic resilience despite ongoing consumer pressures, suggesting hospitality businesses can expect steady demand while remaining cautious about potential shifts in consumer spending.
Business Travel Confidence Rebounds to Its Highest Level of 2026 As Industry Plans for Disciplined Growth
In Brief: Improving expectations for trip spending, volume and revenue signal renewed momentum, while rising costs and geopolitical uncertainty continue to weigh on travel decisions, according to a new GBTA industry poll Business Travel Confidence Rebounds to Its Highest Level of 2026 As Industry Plans for Disciplined Growth - Image Credit GBTA Business travel confidence has surged to its highest level of 2026, rebounding sharply from the uncertainty that weighed on sentiment earlier this year.
What Is RevPAR? Revenue Per Available Room Explained - By Abigail Ward
In Brief: Abigail Ward explains that RevPAR, or revenue per available room, is a widely used hotel industry metric that measures a property's ability to generate revenue from its available inventory, helping owners and operators assess financial performance and inform pricing and operational strategies. What Is RevPAR?
What Is RevPAR? Revenue per Available Room Explained
In hospitality, revenue is the clearest indicator of a property's health, and a handful of key metrics drive nearly every strategic decision. Among them, RevPAR (Revenue Per Available Room) stands out as one of the most widely used performance indicators in the industry. Key Takeaways RevPAR measures how effectively a hotel generates room revenue from its available inventory by combining occupancy and average daily rate (ADR).
A ‘sting’ In The Tail: Courts Close In On Insurance Cover For Civil Penalties
Llinos Kent’s articles from Kennedys are most popular: in Australia Kennedys are most popular: within Media, Telecoms, IT, Entertainment and Transport topic(s) A recent judgment against the CEO of oil and gas supplier Qteq for cartel conduct becomes the latest example of regulators seeking to prevent directors and officers from turning to their insurance to pay their civil penalty, and the Federal Court’s willingness to do so.
What is the Experience Economy? A Foundational Guide for Leaders
A foundational explainer on the experience economy covering its four dimensions, psychological drivers, KPIs, and how luxury, retail, and hospitality brands can apply it to drive loyalty and growth. By Abigail Ward, Digital Communication Consultant, EHL The "experience economy" sounds like just another corporate buzzword heard thrown around boardrooms and business conferences. But it actually represents a fundamental change in consumer priorities that brands need to take note of.
A 'sting' in the tail: courts close in on insurance cover for civil penalties | JD Supra
A recent judgment against the CEO of oil and gas supplier Qteq for cartel conduct becomes the latest example of regulators seeking to prevent directors and officers from turning to their insurance to pay their civil penalty, and the Federal Court's willingness to do so. On 26 March 2026, the Federal Court ordered that a $1m penalty be paid by the CEO of oil and gas supplier Qteq for cartel conduct prevented the CEO from seeking indemnity under an insurance policy to pay the penalty.
Hospitality Associations: Leading Hotel and Tourism Industry Organizations
By Abigail Ward Hospitality associations are often known for their industry reports and annual conferences, but behind those visible touchpoints lies something much more important: a global network that helps advance the hotel and tourism industry. Hospitality associations influence practically every area of the industry, from shaping policy to fostering professional development and solving industry challenges.
Abigail Ward | Hospitality Net
Skip to main content Abigail is a freelance Digital Marketing and Communications professional, with specialism in SEM (Search Engine Marketing), CRO (conversion rate optimization) and omnichanel campaign management. Having worked for consultancy firm, Accenture, and various other agencies she has gained experience on paid search accounts, performing account management and optimization on Google Ads campaigns.
Hospitality Associations: Leading Hotel and Tourism Industry Organizations
The guide covers 20+ key associations from WTTC and AHLA to regional groups, explaining membership benefits including networking, certifications, and policy influence. By Abigail Ward, Digital Communication Consultant, EHL Hospitality associations are often known for their industry reports and annual conferences, but behind those visible touchpoints lies something much more important: a global network that helps advance the hotel and tourism industry.
Hospitality Associations: Leading Hotel and Tourism Industry Organizations
Hospitality associations are often known for their industry reports and annual conferences, but behind those visible touchpoints lies something much more important: a global network that helps advance the hotel and tourism industry. Hospitality associations influence practically every area of the industry, from shaping policy to fostering professional development and solving industry challenges.
Get Ready for Cinch World's Toughest Rodeo at Xcel Center!
Hold onto your hats, folks, because we’re about to dive headfirst into the heart of raw, untamed grit. Forget your comfy couches and screens, because the Cinch World’s Toughest Rodeo is about to electrify the Xcel Energy Center. Picture this: thunderous hooves pounding the dirt, the air thick with sawdust and anticipation, and the roar of the crowd echoing through the arena.
Loss of heterozygosity does not occur in BRCA1/2 mutant pediatric solid and central nervous system tumors
HR homologous recombination LOH loss of heterozygosity MMR mismatch repair 1 INTRODUCTION Somatic tumor sequencing has led to a vast increase in our understanding of pediatric cancer pathogenesis, and in many cases offers clinically significant information related to diagnosis, prognosis, and treatment selection.1-4 While pediatric cancers compared to adult cancers have lower mutational rates and harbor less frequent targetable kinase alterations (such as EGFR or HER2 in adult lung or breast...
Post-Covid guest booking behavior: How to leverage data to adapt to new trends
We have made it through the most severe period the global hospitality industry has faced. Travel restrictions and lockdowns belong to the past and people are comfortable traveling again. But while recovery is in full swing in many markets, things aren’t going back to how they were. Things have changed because of the pandemic and we experience new travel trends and changing guest behavior.
Will business travel ever completely return?
Well past the second anniversary of the pandemic, business travel has yet to recover. There have been green shoots of hope seen in increasing weekday demand across the U.S. and U.K. as well as signs of recovery in traditionally business-focused urban hotels. However, consumer sentiment suggests a full return to pre-COVID levels of business travel may never occur. If there is full recovery in terms of volume, the composition of the segment will probably look different.
Canceled Flights, Lost Luggage, Staffing Shortages, and Other Disruptions: Data Shows Hotels Can Be Heroes Amid the Travel Chaos
At the height of the pandemic, if we were to ask you to conjure up a view of your local airport, you might have envisioned an empty terminal, devoid of travelers’ lively chatter and the familiar, steady clicking of suitcases quickly approaching their departure gate. At the time, with domestic and international travel at a virtual standstill due to global lockdowns and mandates, airports were desolate places, waiting – seemingly with bated breath – for the revival of our industry.
Your summer vacation 2022: What to expect from the travel industry
Many of us have hardly left our country of residence, if at all, in the past 2-3 years. This year, the headwinds have changed, consumers are craving to finally get away and the statistics are starting to reflect a strong determination to do so.
Digital: Connect Webinar - Live streaming for solo artists
Events 26 Jan 2021 | Posted by Abigail Ward | Categories: Artistic Development Tags: Artistic Development, event, How To, Music Production Our second Digital:Connect Webinar is taking bookings now. Want to run a live stream gig, but unsure where to start? Want to know how to achieve great audio quality? In this webinar we will demystify live streaming and look at the pros and cons of different platforms. You will need to bring your own laptop/kit to take part.
Digital:Connect Bursaries - Financial support for Asian, Black and ethnically diverse Disabled musicians
Opportunities 9 Dec 2020 | Posted by Abigail Ward | Categories: Artistic Development, Opportunities Tags: Artistic Development, Music Production Get Supported: Small Bursaries We are excited to announce that, as part of the Digital:Connect programme, we are making 4 micro-bursaries of £500 available for Black, Asian and ethnically diverse artists to develop their creative/musical practice. What are the busaries for?
Digital:Connect Get Funded - Feedback service for musicians
Opportunities 9 Dec 2020 | Posted by Abigail Ward | Categories: Artistic Development, Fundraising Tags: Artistic Development What is Get Funded? Watch the video overview above or read on to find out… Part of the Digital:Connect programme of support for Disabled musicians during COVID, Get Funded is a new free funding feedback service for musicians of all ages and genres.
Abstract A67: Improving tissue allocation for research in pediatric solid tumors
Poster Presentations - Proffered Abstracts R. Seth Pinches, Catherine Clinton, Abigail Ward, Stephanie C Meyer, Alyaa Al-Ibraheemi, Suzanne Forrest, Gianna R. Strand, Hillary Detert, Anne Piche-Schulman, Kristen Gil, Tamara Restrepo, Rosemarie Tavares-Proulx, Jeffrey Goldsmith, Raja Shaikh, Christopher Weldon, Sanda Alexandrescu, Allison F. O’Neill, Monica Hollowell, Marian H. Harris, Katherine A. Janeway, Brian D.
Abstract A16: Genomic and immunologic characterization of a cohort of INI1-deficient pediatric cancers
Poster Presentations - Proffered Abstracts Suzanne J. Forrest, Alyaa Al-Ibraheemi, Abigail Ward, Duong Doan, Catherine Clinton, Juan Putra, R. Seth Pinches, Cigall Kadoch, Susan Chi, Steve G. Dubois, Patrick Leavy, Natalie Collins, Alanna Church and Katherine A.
014 Shared decision making: T-MACS choice for chest pain patients in the ED
014 Shared decision making: T-MACS choice for chest pain patients in the ED Abigail Ward1, Patricia van den Berg2, Richard Body2 1University of Manchester 2Manchester University NHS Foundation Trust Abstract The concept of shared decision making (SDM) has gained increasing attention across healthcare fields including emergency care, with a focus shift towards patient-centred medicine.
Unity is Strength: Manchester & Salford Women's TUC and other stories
Playing tracks by Jennifer Reid, Wildbirds and Peacedrums and Electrelane. This is a podcast about rebel women of the trade union movement. It’s inspired by the recent discovery of a set of minutes books that tell the story of Manchester & Salford Women’s Trades Union Council, 1895 to 1919.
Field Music: Imperial War Museum North - live review - Louder Than War
Echoes of War Field Music: Imperial War Museum North, live review 24th January 2019 Words by Abigail Ward (Manchester Digital Music Archive) Photos : BomKnights Back in September 2018, Imperial War Museums launched their Making a New World season, exploring how the First World War shaped the society we live in today. In a deft bit of programming, the museum commissioned Mercury Prize-nominated Field Music (David and Peter Brewis) to create a new sound and light performance to reflect this theme.
Field Music At The Imperial War Museum
They’ll play new songs at IWM Salford and IWM London. Abigail Ward, of Manchester Digital Music Archive, spoke to David about the project I was born on 11 November – Armistice Day. My parents instilled its importance in me. My maternal grandfather fought in the second world war and was injured in the Normandy Landings. We were always told not to ask him about it, although he did once show me a belt he’d taken from the body of a German soldier.
Section 28 March 1988: Audio Project
On February 20 1988, 20,000 people came together in Manchester to protest against Section 28 – a much-reviled anti-gay law brought in under Margaret Thatcher that stated that a local authority “shall not intentionally promote homosexuality or publish material with the intention of promoting homosexuality” or “promote the teaching in any maintained school of the acceptability of homosexuality as a pretended family relationship”.
Free Music Composing Workshops for Young Disabled People in Liverpool
Drake Music is launching a new, accessible music course based in Liverpool for young disabled people ages 16-25 who are particularly interested in learning about creating music on their own terms. This is part of the national Go Compose programme from Sound and Music, the national charity for new music, with generous support from Youth Music.
Blood collection in cell-stabilizing tubes does not impact germline DNA quality for pediatric patients
Liquid biopsy technologies allow non-invasive tumor profiling for patients with solid tumor malignancies by sequencing circulating tumor DNA. These studies may be useful in risk-stratification, monitoring for relapse, and understanding tumor evolution. The quality of DNA obtained for these studies is improved when blood samples are collected in tubes that stabilizing white blood cells (WBC).
BET 2: Sharing decisions for patients with suspected cardiac chest pain in the emergency department
A short-cut review was carried out to establish whether shared decision making used alongside a decision aid can lead to greater patient satisfaction, lower healthcare resource use and non-inferior clinical outcomes in patients with suspected acute coronary syndromes. Four studies were directly relevant to the question. The author, date and country of publication, patient group studied, study type, relevant outcomes, results and study weaknesses of these papers are tabulated.
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