Adah Parris on Muck Rack

Adah Parris

London
As seen in: Atmos, MediaCat Magazine, Medium, Flipboard, The Next Web, The i Paper, HR Magazine (UK)
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Articles

Introducing dentsu's 2025 key media trends

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By Adah Parris, Emma Saddleton, Anna Hickey, Alastair Bannerman
| MediaCat Magazine Verified
dentsu’s 2025 Media Trends report, The Year of Impact is out now. This edition, crafted by specialists across dentsu media agencies Carat, dentsu X, and iProspect, digs into changes driven by algorithms, AI, and the new dimensions of consumer engagement expected to shape the media landscape in the upcoming year.
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Challenging techno-feudalism's role in social unrest

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By Adah Parris, Nazli Selin Ozkan, Alex Carapiet, Chris Stokel-Walker Verified
| MediaCat Magazine Verified
In the expanding shadows of the digital age, as techno-feudalism tightens its grip, the media and advertising industries must emerge as catalysts for change. Techno-feudalism, a term coined by Yanis Varoufakis, describes a world in which data is the new capital, and digital platforms function as modern fiefdoms, wielding geopolitical power through their monopolistic control.
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Algorithms, search, and climate change

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By Adah Parris, Mariana Silva, Joel Stein Verified, Chris Andrews
| MediaCat Magazine Verified
I’ve recently spent a lot of time around climate and social justice activists, all sharing their stories of their intricate relationship with social media in an attempt to empathetically subvert the status quo. Many see it as a vital tool for expressing their values, ethics, and words of wisdom. We’ve evolved from linear methods of communication to a more holistic, many-to-many approach. Yet, amidst this shift, I often find myself wanting to retreat from the cacophony of ‘listen to me’ messages.
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