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Adam Horlock on Muck Rack

Adam Horlock

Jackson
As seen in: Entrepreneur, Medium, MSN, USA Today, Yahoo Finance, Entrepreneur en Español, Connecticut Post, Darkhorse Press
Covers:  Business, entrepreneurship, startups, brand strategy, marketing, finance, coworking.
Contributing Writer for Entrepreneur Magazine. Published in USA Today, Franchise 500, and Yahoo! Finance. CEO, Pinnacle Public Relations.

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Adam Horlock’s Biography

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Adam Horlock is a contributing writer to Entrepreneur Magazine, publishing articles on entrepreneurship, startups, marketing and branding, franchising, and more. He has also been published in Franchise 500, Yahoo! Finance, USA Today, and MSN.

Horlock is the founder of Pinnacle Public Relations Agency, a BCM for Office Evolution, and a public relations strategist for The Hive, a branding agency. He has made numerous media appearances and continues to be a resource for entrepreneurs nationwide.

Adam Horlock’s Journalist Portfolio

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Know Your Company's Core and Know Your Way Forward

Know Your Company's Core and Know Your Way Forward

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs, startups and existing companies…

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Solving Mississippi's Brain Drain Problem

Solving Mississippi's Brain Drain Problem

It is no secret that Mississippi is leading the nation in exporting young talent out of the state. Story afte…

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3 Commonly Overlooked Strategies Necessary for Starting, Building, Pivoting or Expanding Your Bus...

3 Commonly Overlooked Strategies Necessary for Starting, Building, Pivoting or Expanding Your Bus...

Are you starting, building, pivoting or expanding your business? What type of marketing strategies are needed…

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3 Commonly Overlooked Strategies Necessary for Starting, Building, Pivoting or Expanding Your Bus...

3 Commonly Overlooked Strategies Necessary for Starting, Building, Pivoting or Expanding Your Bus...

Opinions expressed by Entrepreneur contributors are their own. Are you starting, building, pivoting or expand…

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On This Master's Sunday, a New Golf Disrupter is Emerging

On This Master's Sunday, a New Golf Disrupter is Emerging

This Master's Sunday is perhaps one of the most exciting in recent memory, especially with the return of Tige…

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What Is a Buy-Sell Agreement and Why Is It Vital for a Successful Partnership?

What Is a Buy-Sell Agreement and Why Is It Vital for a Successful Partnership?

For entrepreneurs starting or building a business with a partner or partners, one of the must-haves is a buy-…

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Articles

Why Cutting Marketing After a Big Investment Is the Costliest Mistake You Can Make

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By Adam Horlock
| Entrepreneur Verified
Opinions expressed by Entrepreneur contributors are their own. It’s a story that repeats itself over and over. A company makes a large-scale investment — a new building, a new location, an expansion into a new market, a big hiring push or a major capital upgrade — and then panics when cash becomes tight. Budgets were blown. Expenses were higher than anticipated. Too many change orders ended up costing too much. The panic sets in, and what’s the first cut? Marketing and public relations.
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Why cutting marketing after a big investment is the costliest mistake you can make

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By Adam Horlock
| MSN Verified
Key Takeaways Marketing and PR aren't decorations added after growth — they're the systems that made the expansion possible, and cutting them is the fastest way to strand the investment. When you go quiet, competitors get louder: it's not the best who wins, it's the best known. It's a story that repeats itself over and over.
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Ready for growth? Take these strategic next steps for the fastest, lowest-risk ROI

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By Adam Horlock
| MSN Verified
Key Takeaways Companies that say they're ready to grow are usually just ready to spend — and scaling a weak strategic foundation only accelerates its weaknesses. Real growth comes from six strategic moves, not bigger budgets: mapping the true customer journey, sharpening personas, investing in advocacy, de-risking positioning, protecting differentiators and enforcing trade-offs. Your business is ready for growth. You are past the launch phase. You have hired your first employees.
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Interview

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How is social media changing news?

Social media is making more news and content more accessible faster. More people are able to get news at a faster rate than ever before.

How do you prefer to be pitched on stories?

Thank you for reaching out! The best way to reach out is via e-mail. Look forward to hearing from you!

What tools and software do you use to do your job?

Grammerly is one of my favorites for writing. Additionally, Google Workspace and all of the apps are used daily.