Adam Shepherd is an established editor, journalist, and content strategist with over a decade of experience directing editorial coverage across the B2B tech, enterprise IT, and global business travel sectors. He specialises in translating complex technical and macroeconomic concepts into rigorous, commercially impactful journalism for senior decision-makers and corporate buyers.
Most recently, Adam served as editor for Conference & Incentive Travel (C&IT), covering the MICE market and the business of global events, tracking corporate spending, agency moves, sustainability mandates, and geopolitical shifts. Managing the publication's digital desk, he oversaw data-gathering initiatives and quantitative industry surveys to produce primary research reports and directed the brand’s digital strategy.
He has also worked within the podcasting space, serving as the launch editor of podcast industry trade publication PodPod and subsequently as Head of Podcasts for Marcomms at Haymarket Media Group. In these capacities, he directed audio content strategies for major marketing brands and oversaw editorial output for the British Podcast Awards.
Previously, Adam spent several years in the B2B tech space as part of the senior leadership team at IT Pro and Cloud Pro, overseeing reviews and technical content covering enterprise hardware and software including servers, storage arrays, cybersecurity solutions, SaaS platforms, and B2B consumer tech. He also managed the IT Pro Panel, an advisory board of executive IT leaders from organizations including William Hill and the Natural History Museum, translating their insights into regular editorial features.
