Sometimes the simplest ideas can transform a service. Last weekend I was in a room with a group of vets and veterinary business managers watching videos of a vet administering eye drops to a dog. Using a conventional approach, the vet had a bit of a struggle and it took several attempts but then demonstrated how the procedure could be done smoothly and quickly. By simply applying some food paste on a wall at a slightly higher height than the dog, he applied the drops at the first attempt.
Try this. Next time you are having a chat or a lunch break with a veterinary colleague, ask them how much money they earn. If it causes embarrassment, an awkward silence or them to choke on their sandwich, you can blame me. The important thing, though, is to get a figure. The veterinary sector needs greater openness about earnings because clarity will provide the factual basis for addressing poor or unfair salaries. And salary intelligence suggests there is much to challenge.
A salary divide exists between the sexes, according to two UK-wide surveys of the vet professions. Findings from the first survey by CM Research, an agency that specialises in the veterinary and pet sector, found male vets get paid more across all levels and roles. While the average female partner earns £51,315, her male equivalent earns a pre-tax equivalent salary of £69,755 – a difference of £18,440, representing a 36 per cent uplift.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".