Adele Peters on Muck Rack

Adele Peters

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San Francisco
As seen in: Fast Company, LinkedIn, Medium, MSN, TIME, Yahoo Finance, Chicago Tribune, La Nación (Argentina), Agenda (World Economic Forum), Flipboard, Pocket and
Staff writer for @FastCompany focused on sustainability and social impact stories. Send me pitches at apeters at fastcompany dot com.
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Articles

Un ex diseñador de Apple quiere reinventar el vehículo del barrio

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By Adele Peters Verified
| Fast Company Mexico Verified
Tras dejar su trabajo en Apple, donde lideró el diseño del Apple Watch, Julian Hoenig no tenía previsto fundar una empresa de vehículos eléctricos. Sin embargo, una conversación casual con un amigo le reveló una oportunidad en el mercado. Su amigo era propietario de un complejo turístico y no encontraba una buena opción de transporte para sus huéspedes. Los carritos de golf, la opción habitual, no estaban diseñados para ello.
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An ex-Apple designer wants to reinvent the neighborhood vehicle

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By Adele Peters Verified
| Fast Company Verified
After leaving a job at Apple, where he led the design of the Apple Watch, Julian Hoenig wasn’t planning to start an EV company. But a chance conversation with a friend revealed a gap in the market. His friend owned a resort and couldn’t find a good option for transportation for guests. Golf carts, the usual choice, weren’t designed for the job. They discussed the idea of an electric buggy, and Hoenig saw another potential use case: as a neighborhood vehicle in cities.
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Inside Slate’s radical design process to build a $24,950 EV truck you won’t be embarrassed to drive

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By Adele Peters Verified
| Fast Company Verified
Inside a sprawling former printing plant in Warsaw, Indiana, the new factory for Slate Auto—the affordable, ultra-minimal electric truck backed by Jeff Bezos—doesn’t look like a typical car manufacturing plant. There’s no paint shop, something that can cost automakers $300 million or more to build. The factory doesn’t have standard stamping equipment to cut out metal parts like doors, which can cost another $100 million.
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