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Ademi Sabidullina on Muck Rack

Ademi Sabidullina

As seen in: Dialnet - Universidad de La Rioja
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Articles

Examining AI-Mobile payment applications through ISSM and perceived value theories: The role of alternative attractive service design options

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By Raigul Doszhan, Richard Glavee Geo, Ademi Sabidullina
| Dialnet - Universidad de La Rioja
Drawing on social presence and perceived value theories, this article uncovers key antecedents and consequences of perceived value in artificial intelligence-enabled mobile payment applications (AI-MPA). This research contributes to social presence and perceived value theories and advances the literature on artificial intelligence, mobile banking, and payments by empirically testing a conceptual model using a cross-sectional data set collected from AI-MPA users in Kazakhstan.
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