With a penchant for marketing and a strong focus on digital, my responsibility as a creative content writer mostly revolves around production of all written communication that is to be viewed by the outside world.
This essentially encompasses App Store, Website, Videos, E-mailers, PPTs, Landing Pages, Microsites, Banners, Display Ads, Posters, Form Pages, Award Entries, Interviews and the works. Also responsible for concept to finish strategizing of content that is suitable and relevant for social. This includes creation as well as naming of new of initiatives such as polls, contests, etc. As a content stylist it is a part of my job to ensure that the company creates engagement snippets for audience/ app subscriber consumption. This involves creation of engagement buckets for which I am responsible to provide a steady supply of original, neatly curated and proofed content.
Original writing also entails authoring of company blogs, LinkedIn posts and press releases that speak about the current technology in use, new feature releases, trending topics in the world of digital marketing, content marketing, online engagement and the works. This essentially relates to all content targeted at our client as well as content meant to be consumed by App subscribers.
The Quintessential Indophile and an avid internet junkie if the need be to classify me. I am just the well wisher next door who aspires to connect with all those who have a creative inclination. The dreamer in me coupled with my curiosity has always kicked the writer from within which helps me immensely in my profession.
In the course of time, I have suffered disappointments and gained in experience to know the ultimate four letter word.
It is not LOVE for I am no evangelist to mankind. For me it is HOPE.
I sincerely hope that my quest for answers I am constantly in search of, brings me to people who want to make a difference with their writing.
I am here to share my activities, news, have fun reading and meet people.
